DPublishing St. 2 New
Terms in this set (18)
Difference degrees of lightness and darkness on the page. Also, used as an organizational aid so that the reader can distinctly identify the organization of the publication.
Contrast, Repetition, Alignment, Proximity.
Established by organizing a positioning element in such a way that the reader's eyes are drawn through the text and to particular words or images that the designer wishes to emphasize.
The center of interest on a page or set of facing pages, created by using color, contrast and proportion.
Text art, generally in a box and in a larger size than the surrounding type, consisting of important, interesting, or provocative text from the body copy.
Duplication of elements or details on one or more pages.
Created when all pages work together, creating a page that is readable and interesting.
States that pages arranged in thirds are more effective and appealing to the eye than other designs. Nine equal parts.
Rule of Thirds
The motion that is inherent in a page that draws you from one item to another and one page to another.
The attention to detail. Design elements that make it clear that the pages are part of the same design.
Making each element on the page a size that reflects its importance to the page.
The non-printed space of margins and gutters.
White Space/Negative Space
Double Page Spread - Pages that will be next to each other. Printed side by side.
A term that specifies the vertical and horizontal portrait (tall) and landscape (wide) position of a page when printed.
International standard "legal" (8.5"x14") and the North American standard "letter" (8.5"x11").
Refers to the thickness of each sheet of paper. Measured in pounds. Generally, documents are printed on 20# bond, 24# bond, 80# cover stock paper.
A rough sketch used in planning a layout and design.
What is a mock-up of a brochure publication with folds?
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