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5 Written questions

5 Matching questions

  1. Channel Members
  2. Skimming Strategy
  3. Customer Benefits of Branding
  4. Market Development - Innovation
  5. Bottom Up Approach
  1. a brands identify company ownership, make customer decision making easier, serve as status symbol
  2. b implement a high initial price and eventually lessen it
  3. c sell existing products to new markets
  4. d customer and company co-create products
  5. e partners that are downstream

5 Multiple choice questions

  1. that which is given up in an exchange to acquire a good or service
  2. Consumer tastes
    Price and availability of similar products
    Consumer income
  3. worth of a brand
  4. increases as price increases; demand increased when price increases
    (price x demand) - (fixed costs) - (variable costs x demand)
  5. price charged to customers multiplied by the number of units sold

5 True/False questions

  1. Distribution Intensityconsumers, manufacturers, distributors, wholesalers, retailers

          

  2. Market Penetrationsell same products to current markets

          

  3. Experience Marketingneed some trial or consumption before evaluation

          

  4. Top Down Approachidea generation, design and development, commercialization

          

  5. Marketing Channelnetwork of firms which are interconnected, provides sellers access to goods/services and buyers a means of purchasing those goods