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5 Written questions

5 Matching questions

  1. Co-Branding
  2. Inelastic Demand
  3. Skimming Strategy
  4. Price
  5. Product Life Cycle Stages
  1. a implement a high initial price and eventually lessen it
  2. b two companies collaborating in a joint venture to create a good or service for the customer
  3. c Introduction, Growth, Maturity, Decline
  4. d An increase or a decrease in price will not significantly affect demand
  5. e that which is given up in an exchange to acquire a good or service

5 Multiple choice questions

  1. enhance communication
  2. one firms marketing channel is used to sell another firms products
  3. Does not change as level of output changes
  4. Customers who connect with like-minded customers
  5. fixed cost / (unit selling price - unit variable cost)

5 True/False questions

  1. Push Strategyincentives are offered to distribution partners to push products through the channel; targets suppliers


  2. Global Brand30% of revenue from other countries


  3. Core Elementsprice charged to customers multiplied by the number of units sold


  4. Why improve products?customer and company co-create products


  5. Channel MembersWhat is the most effective and efficient way to distribute the product? conflict may arise