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5 Written questions

5 Matching questions

  1. Diversification
  2. Channel Members
  3. Setting the Right Price
  4. Firm's Marketing Offering is comprised of...
  5. Skimming Strategy
  1. a pursue new markets with new products; toughest
  2. b partners that are downstream
  3. c implement a high initial price and eventually lessen it
  4. d Establish pricing goals
    Estimate demand, costs, and profits
    Choose a price strategy to help determine a base price
    Fine-tune the base price with pricing tactics
  5. e core and value-addeds

5 Multiple choice questions

  1. suggest product benefits, be memorable and positive, fit company brand/logo, simple and emotional
  2. market potential, purchase intention, price
  3. An increase or a decrease in price will not significantly affect demand
  4. sell same products to current markets
  5. impulse buys, generally just below eye level height; kids cereal kept within reach of kids

5 True/False questions

  1. IntangibilityServices change across customers and across time


  2. Productcomprised of several product lines which can vary in breadth and depth


  3. Price Fluctuationsestablishes the initial price for a product and the intended direction for price movements over the product life cycle


  4. Brand Personalitiesdifficult to judge even after consumption; professional service providers are dominated by this


  5. Channel TensionWhat is the most effective and efficient way to distribute the product? conflict may arise