29 terms

mass media chapter 1

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bounded culture (co-culture)
groups with specific but not dominant cultures
communication
the process of creating shared meaning
conventions
in media content, certain distinctive, standardized style elements of individual genres
cultural definition of communication
communication is a symbolic process whereby reality is produced, maintained, repaired, and transformed; from James Carey
culture
the world made meaningful; socially constructed and maintained through communication, it limits as well as liberates us, differentiates as well as unites us, defines our realities and thereby shapes the ways we think, feel, and act
decoding
interpreting sign/symbol systems
dominant culture
the culture that seems to hold sway with the large majority of people; that which is normative
Encoding
transforming ideas into an understandable sign/symbol system
feedback
the response to a given communication
genre
a form of media content with a standardized, distinctive style and conventions
griots
the "talking chiefs" in orally based African tribes
ideogrammatic alphabet
a symbol- or picture-based alphabet
inferential feedback
in the mass communication process, feedback is typically indirect rather than direct; that is, it is inferential
interpersonal communication
communication between two or a few people
literacy
the ability to effectively and efficiently comprehend and utilize a given form of communication
literate culture
a culture that employs a written language
mass communication
the process of creating shared meaning between the mass media and their audiences
mass medium
a medium that carries messages to a large number of people
media literacy
the ability to effectively and efficiently comprehend and utilize mass communication
medium (pl. media)
vehicle by which messages are conveyed
multiple points of access
ability of a literate media consumer to access or approach media content from a variety of personally satisfying directions
noise
anything that interferes with successful communication
oral (preliterate) culture
a culture without a written language
papyrus
early form of paper composed of pressed strips of sliced reed
parchment
writing material made from prepared animal skins
production values
media content's internal language and grammar; its style and quality
syllable alphabet
a phonetically based alphabet employing sequences of vowels and consonants, that is, words
technological determinism
the idea that machines and their development drive economic and cultural change
third-person effect
the common attitude that others are influenced by media messages, but we are not
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