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Mass comm unit 2 test
Terms in this set (72)
Describe early newspaper editors
not editors, but printers
Describe early news papers
What problems did the New England Courant have?
Paper of james frank without no life, Authoritarian, and criticized the government.
What role did Hamilton and Jefferson play?
Represented federalist, both used newspapers to get across points.
What role did Thomas Paine play?
Inspirational "common sense"
Where did the term "penny press" come from?
period in the 1930's newspaper lowered to one cent, content of newspaper changed.
Who was Benjamin day?
New York Sun, first of the penny papers had largest circulation in the world in 1837 with more than 20,000 in circulation.
Who was James Gordon bennet?
His credo "news, not views" founded the new York herald in 1835
What contribution did Horace Greely make?
Gave an independent voice to editorial page. and appealed to the common man
What does the term "personal editor" mean?
personality of editor. People bought newspaper because of the editor not the paper, greely was a personal editor.
How and when did the first Press association start?
in 1848,Association press of New York City, 6 publishers recalled correspondents from texas.
Who was Joseph Pullitzer?
founded St. Louis post dispatch in 1878. Bought the dying New York World in 1883 and in 4 years made it the cities most successful paper.
What was "yellow Journalism" ?
Got it's name from cartoon strip "yellow kid"
personified by the circulation wars between hearst, and pullitzer.
reached its peak just prior to igniting the Spanish- American War.
What was "Muckraking"?
magazine movement that uncovered corruption.
exp. upton Sinclair - Jungle.
Describe the Tabloids in the 1920's?
Wildly sensational, gave tabloids a bad name forever.
Who was Henry Luce and what did he contribute?
Founded Time magazine in 1923 as a weekly.
brought out Life in 1936, a photojournalism effort, in competition with look.
What was the nature of journalism in the New Deal period?
became highly specialized.
Which war was the first TV war?
What is Considered to be our greatest newspaper?
New York Times
What are the Primary functions of a newspaper?
What has been the pattern on newspapers since 1900 in terms of numbers and circulation?
number has declined, circulation increased until the 1960's
What has caused the changed in the patterns on newspapers since 1900?
Tv drained away advertising
What did studies in the 1960's show about declining readership?
2 primary groups don't use NP. The poor minority and young people.
Are there more morning or afternoon paper?
What are current circulation figures doing in relation to population growth?
Circulation figures are not keeping pace with the growth of our population
Why is the family owned newspaper becoming a thing of the past?
easier for the family to sell in tax free exchange of stock, and avoid inheritance tax.
Define a group?
2 or more.
What percentages of dailies are controlled by groups?
newspapers receive intermedia competition from TV
Is it better to have one financially strong newspaper in one city than two weaker ones?
It is better to have one strong newspaper
What has encouraged many independent newspapers to sell to groups?
What percentage of reporters are Black and Hispanic?
Describe the role of a reporter?
It is routine, he or she covers what goes on everyday
Is there a difference between objectivity and fairness?
Yes, not everyone can be completely objective, but do make an effort to be fair
Where should opinions be placed in a newspaper?
How does the public feel about Investigative reporting?
Public is cynical
What is an Editorial Conference?
Everyday major editors sit down and "rate" the news, budget for the day.
What happens at the copy desk?
A copy is electronically brought up and checked for errors and placement.
What is Pagination?
laying out a page, electronically.
What is the trend in printing newspapers?
All printed by "off-set" printing method.
How did technology changes impact small newspapers?
less were tied up in equipment, and it was easier to connect to new technology.
How has technology changed the role of a reporter
Modern day gathers news in parts into complete eliminate type setters.
do weeklies use a wire service?
Can you be a specialist on a weekly?
Are weekly papers conservative or liberal?
Where are large dailies located?
Places like Lubbock, isolated, and suburban areas.
What is a major characteristic of a metropolitan newspaper?
everything is specialized
Which size paper is known for its Sunday Edition?
Large Metro Dailies are of 150,000 or more.
Is weekly circulation increasing or decreasing?
What kind of relationship exists between a small weekly and its readers?
Family intimate, you may know editor/reporter
What role does the community newspaper play in the community?
covers community like a blanket
What role does desktop publishing equipment played in the community?
made it much easier financially, and quicker than before
Approximately how many weekly newspapers are now given away free?
Where are the most important stories placed in a newspaper?
right hang page
do reporters write headlines for their stories?
Is color used far more today in the newspapers than in the past
describe the magazine field in terms of numbers?
28-30,000 magazines, and only 600 are general interest.
What has been the trend in the magazine business in terms of the type of magazines being produced?
away from general interest to special interest.
Where did TV make its biggest impact among magazines?
Tv began to drain away national advertising
What magazine has the largest circulation in the US
What is a literacy quality magazine?
Saturday review harpers
Where do magazines get their revenue?
subscriptions/ news stands: 52%
Are newsstand sales important to magazines
Who was Helen G Brown and what did she do?
Revitalized cosmo magazine
Did hugh hefner have considerable financial backing when he started playboy?
No, he was broke
What can the magazine writer do better than the newspaper reporter.
Mag: better in 1 writing than multiple times
NP: multiple times for reporter.
Why did Saturday Evening post, Life and Look? all die?
loss of advertising revenue
What is the formula of a magazine?
Contents, Copy, Headlines, artwork, photography, etc.
Describe the content of most magazines
75% non fiction
Describe how magazine publishers operate and how they are organized?
4-6 month advance. small staff. Get stories from free lance writers
Does a freelance writer have to major in journalism
What contributions did Franklin make?
Main thing was he made journalism a respectable job
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