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Unit Review Game
Terms in this set (15)
Product/service management can help to decrease
Which of the following is a stage of a product's life cycle?
A tangible, or physical, item and the customer benefits that it offers is know as a(n)
Products that are performed rather than produced are known as
A service that is not attached to any tangible good is know as a ___________________ service.
Product/service management should be approached from the angle of the
Customer's point of view
Which of the following intermediaries never actually owns the products it promotes and sells?
Which of the following retailers would be most likely to be part of the producer to retailer to consumer channel?
Large retail chain
Walmart, Domino's Pizza, and Avis Rent-a-Car are examples of
Each individual good, service, or idea a business offer for sale is known as a product
A business that offers a great many items in a product line has a _______________ product mix.
Why would a business use a broad product mix?
To promote one-stop shopping
Why would a business use a shallow product mix?
To control costs
A product-mix strategy in which a business removes, or deletes, product items or lines from it's product mix is
A product-mix strategy in which a business redesigns it's products is
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