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MAC 446 Exam 1
Terms in this set (21)
A set of multiple, uneven, and sometimes overlapping historical processes, including economics, politics, and culture that have combined with the evolution of media technology to create the conditions under which the globe itself can now be understood as "an imagined community."
Technology shapes human life and determines human conditions; new information technology alters human life and drives human history
Dominent Media Flow
The primary driving force of the global economy is the revolution in information/ communication technology. The rise of the global media system helps to create and reflects the globalization of the market economy. Global media provide the main vehicle for advertising corporate products for sale, thereby helping to facilitate the corporate expansion into new nations, regions, and markets.
People share imaginings - a social imaginary - that capture essential values, beliefs, and shared understandings and provide us with feelings of unity and cohesion
People will never meet face-to-face with most members of their nation, but they can imagine themselves as unified, largely through shared meanings and understandings circulated through media
Cultural Convergence/ Homogenization
Globalization will bring about a growing sameness of cultures, and the US will overtake all other cultures. The result will be a worldwide, homogenized, Western culture (cultural imperialism). merging technologies across many platforms
The idea that the media and globalization are making the world smaller
Biblical story in which they built a tower to the heavens. Lord decided to punish them. They spoke and no one could understand each other.
Global Village of Babel
People share imaginings — a social imaginary — that capture essential values, beliefs, and shared understandings and provide us with feelings of unity and cohesion
Maintains facilities in more than one country
Consolidation, refers to the majority of the media outlets being owned by the larger conglomeration/corporations
a few firms own an entire business landscape
The process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that good or service
An arrangement in which the supply chain of a company is owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need.
Pentagon of Power
The fact that rather than a global village, he imagined that power would be something that would be held in the hands of the military, government, and the wealthy. "military industrial complex."
How the rest of world relates to, adopts, adapts or appropriates Western media genres. The reversal of the flow of media from the norm.
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