a system of communication that is mutually intelligible among all members of a society
the values, goals, convictions, and attitudes that people share in a society
a variety of a language that is unique in pronunciation, grammar, and vocabulary
linguistic features associate with informal situations
informal usage in vocabulary and idiom
the vocabulary peculiar to a particular profession or group
a specialized vocabulary particular to a class or group, especially one devised for private communication
the practice of alternating between two or more languages or varieties of language in private conversation
prescribed by society as improper or unacceptable
an improvised language - stripped of grammar that is invented in order for people to communicate with each other
a language that is adapted by new generations and developed into a complete language that covers all speech occasions
the way in which a person pronounces a language
the idea that the human brain is hard-wired with rules to organize language
places in the world where English is spoken
a language spoken by people who do not share a native language
the value of a language. Many people find English to have a high language currency
the act of importing words into one language from another culture's language. The imported words are loanwords.
occurs when the last native speakers of a language have died or not new generations speak their ancestors' language fluently
a language in danger of dying
the dominance of one language over others
African American Vernacular English
Men and women have different conversational styles
the tendency for disparate technological devices as they develop to perform similar tasks
an amorphous term that can be difficult to define - refers generally to internet, digital imaging, sound and voice recording and playback via all forms of hand-held or computer-based accessories such as webcams, mobile phones, tablets, and e-readers
the means or instrument of communication such as a newspaper or television, society at large often refers to "the media" as a broad collection of institutions that communicate information to the public, in a variety of media
plural of medium - includes newspapers, magazines, books, e-books, radio broadcasts, television news, sitcoms, films, documentaries, websites, blogs
takes place between the agent in the center and a large group on the periphery. One way communication
language choices based on situation, the information being communicated, and the target audience, relationship between speakers (power, education, intimacy)
printed, unchanging language, formal, almost scripted phrases - laws, the Bible
one way communication, no interruptions, impersonal and formal settings, complex sentences, complex syntax, shows respect, used in introductions, speeches, announcements
two way participation, professional setting, prior knowledge not assumed, interruptions and feedback allowed, complex syntax, longer phrases - doctor/patient, lawyer/client, teacher/student
informal language, ellipsis and slang common, no background info provided, group language, interruptions common, context and non-verbal communication important - families, friends, teammates, chats and blogs
non-public, private vocabulary often, intonation as important as wording
rational and logical
evokes pity or compassions
closed related to register, style refers to the individual linguistic choices that make a communicative act distinctive
a picture created by an artist or camera; note the contrast, placement, and size
also known as the tagline, the text is kept to a minimum, the slogan is often the most prominent text in the ad
product information, sometimes in the form of a small story. The trend recently is less copy in ads
the product and company name. These days a web address if often given
a fictional figure who can become associated with the product (Joe Camel)
a grouping of distinct textual or graphic elements that together convey an idea more strongly than when taken in isolation
the art of persuasion
the technique of linking products closely with certain values - constructed to appeal to the emotions of the consumer
the technique or referring to something as popular so people will follow the examples of others
Problem and benefit
the technique of selling something you need. Keep in mind you mind ads may convince you of a need you were unaware of
the technique of using statements from ordinary people who recommend a certain product
the technique of using a well-known person as a product endorser
when companies or public service groups break the rules when it comes to advertising, use shock and surprise with unconventional or even controversial images and text
refers to the ways in which individuals distort the messages and advertisements of large corporations and public spaces to make an argument
mixture of elements
illicit drawing, writing, or scribbles
an imitation with mockery
Use of language that is intended to have an effect on its audience
a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
repetition of the same word or expression at the beginning of success phrases, clauses, sentences, or lines
reference to people, places, events, literary work, mythos or works of art The speaker or writer associates him with the ideas of the original text and created a bond with the audience over shared knowledge.
similes, metaphors, personification and other figures of speech - uses words and phrases with a meaning that is different from the literal interpretation
simply stating the facts
a question that requires no answer. It is used to draw attention to a point and is generally stronger than a direct statement.
a list of three, the cumulative effect of which has an effect on the audience
giving two or more parts of the sentence a similar form so as to give the whole a definite pattern
the deliberate use of many conjunctions for special emphasis. It may give the effect of building up to something or providing power to the sentence. It adds rhythm and cadence.
subjective opinions that the media gives
Emotive language/loaded language
using words with obviously positive or negative connotations
"many experts believe"
words or phrases substituted for more direct words or phrases, often to make things easier to accept or make the situation less uncomfortable
illustrations or comic strips containing a political or social message that usually relates to current events or personalities
the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
the values, goals, convictions and attitudes that people share in a society.
a sequence of continuous action in a play, movie, opera, or book.
a main division of a play, ballet, or opera.
the place or type of surroundings where something is positioned or where an event takes place; the place and time at which a play, novel, or film is represented as happening.
an instruction in the text of a play, especially one indicating the movement, position, or tone of an actor, or the sound effects and lighting.
a remark or passage by a character in a play that is intended to be heard by the audience but unheard by the other characters in the play.
a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable.
the choice and use of words and phrases in speech or writing.
is the central character or leading figure in poetry, narrative, novel or any other story. A protagonist is sometimes called a "hero" by the audience or readers.
is a character or a group of characters which stand in opposition to the protagonist or the main character.
the most intense, exciting, or important point of something; a culmination or apex.
the final part of a play, movie, or narrative in which the strands of the plot are drawn together and matters are explained or resolved.
a play dealing with tragic events and having an unhappy ending, especially one concerning the downfall of the main character.
the quality or fact of representing a person, thing, or situation accurately or in a way that is true to life.