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Terms in this set (28)
to convince prospects to select its products or services instead of a competitors brands.
Used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.
Form of nonpersonal promotion.
Type of advertising directed to a targeted group of prospects and consumers rather than to a mass audience.
Represents all marketing activities other than personal selling, advertising, and public relations that are used to stimulate purchasing and sales.
Activities enable an organization to influence a target audience.
Announcement that is sent to the appropriate media outlets.
One tactic that public relations professionals use.
A combination of strategies and a cost-effective allocation of resources.
Manufacturer to retailer.
Manufacturer to you.
What is the difference between product and Institutional promotion?
Product: convinces people to select their products instead of the competitors.
Institution: presents a favorable image for the company to help sell
Describe the concept for promotional mix
They use this to promote their business and their product.
Why do businesses use sales promotions?
They use is as an award to give to dealers and employees who successfully meet or exceed a sales quota.
Trade vs consumer promotions
Trade: designed to get support for a products from manufactures and wholesalers.
Consumer: encourage Customers to buy a produc or service.
What are the purposes of promotional tie-ins?
They produce beneficial results.
List the 5 basic types of promotion
Purpose of public relations
Try to create a favorable image for the company, it's products, or the policies.
Explain the difference between contests,sweepstakes,and rebates
Contests: activities that require the participant demonstrate a skill.
Sweepstakes: games of chance.
Rebates: discounts offered by the manufacturer.
Concept of product placement
Consumer promotion that involves using a brand-name product Ina movie,tv show, sporting event, or even in a commercial for another product.
Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers.
Sales strategies that encourage customers and prospects to buy a product or service.
Certificates that entitle customers to cash discounts on goods or services.
Low-cost items given to consumers at a discount or for free.
To promote many products because they create customer excitement and increase sales.
Involve sales promotional arrangements between one or more retailers or manufacturers.
10 consumer promotions
Coupons-certificate that gives you a discount.
Premiums- low cost item given to customers at a discount or free.
Deals- short term price reductions.
Incentives- wheel of fortune show
Product sample- a free trial sized of a product sent through the mail.
Sponsorship- pays fee for the right to promote itself.
Tie-ins, xpromotions, xselling- companies that work together to sell products that are mutually beneficial.
Product placement-a name brand product that pays to be in commercials, tv shows, etc.
Loyalty Marketing Programs- rewards a customer for buying stuff.
Online loyalty- some sites award points for buying products off their website.
Point-of-purchase displays- displays designed primarily by manufacturers to hold and display their products.
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