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Strategic Management: Chapter Eleven
Terms in this set (23)
The underpinnings of strategic management hinge on managers gaining an understanding of competitors, markets, prices, suppliers, distributors, governments, creditors, shareholders, and customers worldwide.
The price and quality of a firm's products and services must be competitive on a worldwide basis, not just on a local basis.
The Nature of Doing Business Globally
Exports of goods and services from the United States account for only 13.5 percent of U.S. gross domestic product.
process of doing business worldwide, so strategic decisions are made based on global profitability of the firm rather than just domestic considerations
includes designing, producing, and marketing products with global needs in mind, instead of considering individual countries alone
Organizations that conduct business operations across national borders
Advantages of Global Business
Firms can gain new customers for their products.
Foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.
Foreign operations can allow firms to establish low-cost production facilities in locations close to raw materials or cheap labor.
Competitors in foreign markets may not exist, or competition may be less intense than in domestic markets.
Foreign operations may result in reduced tariffs, lower taxes, and favorable political treatment.
Joint ventures can enable firms to learn the technology, culture, and business practices of other people and to make contacts with potential customers, suppliers, creditors, and distributors in foreign countries.
Economies of scale can be achieved from operation in global rather than solely domestic markets.
A firm's power and prestige in domestic markets may be significantly enhanced if the firm competes globally.
Disadvantages of Global Business
Foreign operations could be seized by nationalistic factions.
Firms confront different and often little-understood social, cultural, demographic, environmental, political, governmental, legal, technological, economic, and competitive forces.
Weaknesses of competitors in foreign lands are often overestimated, and strengths are often underestimated.
Language, culture, and value systems differ among countries, which can create barriers to communication.
Gaining an understanding of regional organizations is difficult.
Dealing with two or more monetary systems can complicate international business operations.
The Global Challenge
America's economy is becoming much less American.
A world economy and monetary system are emerging.
Markets are shifting rapidly and in many cases converging in tastes, trends, and prices.
American Versus Foreign Business Culture
To be successful in world markets, U.S. managers must obtain a better knowledge of historical, cultural, and religious forces that motivate and drive people in other countries.
For multinational firms, knowledge of business culture variation across countries can be essential for gaining and sustaining competitive advantage.
Cultural Differences between U.S. and Foreign Managers
Americans place an exceptionally high priority on time, viewing time as an asset. Many foreigners place more worth on relationships.
Personal touching and distance norms differ around the world.
Americans generally stand about three feet from each other when carrying on business conversations, but Arabs and Africans stand about one foot apart.
Family roles and relationships vary in different countries.
Business and daily life in some societies are governed by religious factors.
Time spent with the family and the quality of relationships are more important in some cultures than the personal achievement and accomplishments espoused by the traditional U.S. manager.
Many cultures around the world value modesty, team spirit, collectivity, and patience much more than competitiveness and individualism, which are so important in the United States.
Punctuality is a valued personal trait when conducting business in the United States, but it is not revered in many of the world's societies.
Eating habits differ dramatically across cultures
Rules of etiquette vary and managers must learn the rules of others.
Americans often do business with individuals they do not know, unlike businesspersons in many other cultures.
Communication Differences Across Countries
Americans sometimes come across as intrusive, manipulative, and garrulous; this impression may reduce their effectiveness in communication.
Managers from the United States are much more action-oriented than their counterparts around the world; they rush to appointments, conferences, and meetings—and then feel the day has been productive.
U.S. managers often use blunt criticism, ask prying questions, and make quick decisions.
Mexico's Business Culture
Employers seek workers who are agreeable, respectful, and obedient, rather than innovative, creative, and independent.
Mexican employers are paternalistic, providing workers with more than a paycheck, but in return they expect allegiance.
Japan's Business Culture
The Japanese place great importance on group loyalty and consensus, a concept called Wa.
When confronted with disturbing questions or opinions, Japanese managers tend to remain silent.
China's Business Culture
The Chinese rarely do business with companies or people they do not know.
Your position on an organizational chart is extremely important in business relationships.
Arriving late to a meeting is an insult and could negatively affect your relationship.
Meetings require patience because mobile phones ring frequently and conversations tend to be boisterous.
India's Business Culture
People in India do not like to say "no," verbally or nonverbally.
Rather than disappoint you, they often will say something is not available, or will offer you the response that they think you want to hear, or will be vague with you.
Indians prefer to do business with those whom they have established a relationship built upon mutual trust and respect.
Punctuality is important.
Indians generally do not trust the legal system and someone's word is often sufficient to reach an agreement.
Business Climate Across Countries
Ease of doing business rankings based on how easy it is to:
start a business
deal with construction permits
trade across borders
Africa's Business Climate
Recently, 25 African countries held democratic elections, whereas two decades ago only 3 African countries were considered democracies.
Currencies in Africa are stabilizing and many countries are fund-raising to build modern highways, ports, and power grids.
Many African and non-African companies are launching operations in Africa due to the rapidly growing middle class and an average GDP growth of 5 percent for the continent through 2017.
The World Bank says food demand across Africa will double between 2012 and 2020.
China's Business Climate
The International Monetary Fund (IMF) recently reported that China, the world's most populous country, has overtaken the United States as the world's number-one economic powerhouse.
China's economic output in 2014 reached $17.6 trillion, compared to the USA's $17.4 trillion.
China now accounts for 16.5 percent of the world economy, compared to the 6.3 percent recorded by the United States.
Experts have predicted this monumental shift in economic power for years, but it has come much faster than expected.
Hundreds of companies are scurrying to set up business in China.
Indonesia's Business Climate
A Pacific archipelago comprised of thousands of islands, Indonesia's stock market was the top performer in 2014 among all Asian countries, and was also the top performer in five out of the last seven years in Asia.
Indonesia's currency is the rupiah and its economy is one of the fastest growing in Asia, behind China and the Philippines.
Indonesia's GDP is expected to grow 5.7 percent in 2015.
As Southeast Asia's largest economy, Indonesia elected a new legislature and president in 2014.
India's Business Climate
The GDP of India in 2015 is expected to reach 8.3 percent, making it the world's fastest-growing large economy, and the first time that India's growth rate has exceeded that of China since the 1990s.
Japan's Business Climate
Japan's new Prime Minister Shinzo Abe was reelected on a mandate to revive the economy.
Hopes for Abe's "Three Arrows" of hyper-easy monetary policy, government spending, and reforms such as deregulation were tarnished after Japan's economy slipped into a recession in Q3 2014, following a national sales tax increase from 5 to 8 percent aimed primarily at reducing Japan's huge public debt, the worst among advanced nations.
Mexico's Business Climate
The country of Mexico is now (2015) the fourth-largest auto exporter in the world, behind Japan, Germany, and South Korea.
Mexico auto industry now employs one of every six Mexican factory workers and comprises one third of all exports from Mexico.
No country was hurt more in the last decade by the rise of China than Mexico, but Chinese policy today is to boost wages and therefore boost consumer spending.
Foreign direct investment (FDI) in Mexico has surged to exceed $30 billion annually.
Vietnam's Business Climate
Internet penetration has grown to 44 percent among Vietnam's 90 million people, up from 12 percent a decade ago.
Unlike another communist country, North Korea, Vietnam is booming for business.
The market for e-commerce in Vietnam generates $4 billion in revenue annually.
Telecommunications companies in Vietnam, such as Viettel Mobile and Vietnam Mobile Telecom Services, provide the lowest data prices in the world at just over $3 per gigabyte.
Vietnamese are among the most prevalent watchers of videos on smartphones in the world.
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