CHAPTER 7 - THE IMPACT OF SOCIAL MEDIA
Terms in this set (15)
The digital-media tools that facilitate the creation of content have played a major role in the
_____________. Cheaper communication technologies allow more people to create media.
rise of user-generated media content
___________ are automated mailing-list administrators that allow for easy subscription,
cancellation, and delivery of emails.
What is another fundamental difference between traditional media and social media?
Social media are highly collaborative.
The mainstream mass media are still relevant in current society. Their main function remains the
Worldwide, the public today has more access to information and media choices than ever before.
People can now interact freely over media and are no longer passive consumers. However, "more
choice" does not necessarily mean ______________.
New-media scholar and NYU professor Clay Shirky writes about the social and economic effects
of Internet technologies. He has coined the term ____________ model to describe the new-media
landscape that works contrary to the traditional-media model of how information is circulated.
"publish, then filter"
Mass-communication businesses have to adjust swiftly to the changing global media landscape.
They cannot afford to be idle. New and different media ecosystems are based on sharing as well
as _____________ and ______________.
Online reviews have become increasingly important to consumers' ability to _____________ items
ranging from household goods to media products.
decide to purchase
__________ is becoming the fastest-growing social network in the world, garnering 50 million
users in only 399 days of existence by late 2012. By May 2013, this network, which was created
by NHN Japan, a subsidiary of a South Korean Internet company, had almost doubled its
enrollment to 140 million global users.
Social media expert Brian Solis defines social media as "a shift in how people discover, read, and
share news and information and content" (188). According to him, social media represent a
convergence of _________ and ______________.
mass communication; interpersonal communication
Media professionals and librarians are _____________, but their roles are changing as a result of
the traditional gatekeepers of information and knowledge
The immediate distribution of content is one of the key characteristics of Internet and social media
outlets such as discussion groups, Facebook, email, and Twitter. Companies have had to adjust
their self-promotion efforts to accommodate both changes in customers' access to information and
online consumer reviews of services and products. The new focus on conversation is
characteristic of the shift from _______ to _________ between companies (including media
companies) and the public.
a lecture; a dialog
Many companies follow their customers' online discussions in order to be able to troubleshoot
problems with their product. These companies understand that neither a brand name nor
advertising is sufficient anymore to maintain a successful business. Companies have to pay
attention to ___________.
what customers are saying about them
___________ is an example of how curatorial activities can enhance a website's relevance to a
large part of the general population. On this site, viewers vote either positively or negatively on
stories that have been submitted.
Social media employ a more _________ model of many-to-many communication, contrary to
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