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humanist psychologist who said we have a series of needs which must be met; you can't achieve the top level, self-actualization, unless the previous levels have been achieved; from bottom to top the levels are physiological needs, safety, belonging, self-esteem, self-actualization; lower needs dominate and individual's motivation as long as they are unsatisfied
operant conditioning-- techniques to manipulate the consequences of an organism's behavior in order to observe the effects of subsequent behavior; Skinner box; believed psychology was not scientific enough; wanted it to be believed everyone is born tableau rosa (blank slate); NOT concerned with unconscious or cause, only behavior