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5 Written questions

5 Matching questions

  1. Theory
  2. Embeds
  3. Name calling
  4. Result of either/or thinking
  5. Propaganda
  1. a technique of influencing human action by manipulating representations
  2. b general statement that summarizes our understanding of the way the world works; explains something difficult to understand
  3. c giving an idea a bad label (terrorism)
  4. d hidden words and symbols (mainly sexual in nature) in advertising
  5. e may not make data invalid, but may skew data

5 Multiple choice questions

  1. coming together of services that have been separate
  2. do various subparts of a test provide comparable data?
  3. psychological factors, introduce subjectivity to process
  4. cause
  5. metaphoric space where electronic communication occurs

5 True/False questions

  1. Gerbner modelhidden words and symbols (mainly sexual in nature) in advertising


  2. Selective perceptionto interpret; tendency for people's perceptions to be influenced by wants, needs, attitudes and other psychological factors


  3. Types of theoretical statementsif then statement; more likely statement; greater the x, greater the y; leads to


  4. Westley-MacLean Modellots of info, added idea of gatekeeper


  5. Affectiveattitudes toward things; messages change attitudes and emotions


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