Research Methods- Chapter 15 (Final Exam)

Chapter 15: Social Science Qualitative Approaches to Communication Research
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Terms in this set (11)
Method Describes/understands communication as it relates to....
-Ethnography: A culture or cultural group.
-Grounded theory: Behavior within social situations and multiple realities
-Phenomenology: Meaning within lived experience
-Case study: Illustrative case(s)
-Discourse analysis: Creation of reality in (usually) oral discourse and interactions (Foster & Bochner, 2008).
-Conversation analysis: Interpersonal social action in sequences of utterances and interaction as agents of action and activity (Wooffitt, 2005)
-Qualitative Content Analysis: Occurrences of specific messages in texts
1. Ethno-methodology: studying everyday tasks/interactions in the culture, not only to understand them but more to look for what goes unnoticed
2. Ethnography of Communication: studying of routine or ritualized interactions w/n that culture that often come in the form of a speech event, measure focusing comm competence
I.e. Brais closing the door when lecture is starting, when she does this to students turn laptop on, get notes, pay attention
-use if you want to create new theory or to analyze or add onto an existent theory 1.Theoretical saturation- collecting data until no new categories of the theory emerge
2. Theoretical sampling-collecting participants who have characteristics/opinions of the theory you're creating or using
3. Emergent design
Qualitative Content Analysis-Analyze occurrences of specific messages in texts -Coding categories determined before data collection -Usually used to study mass media