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Social Science
Business
Sports Marketing
BIP 302 Marketing Management Midterm
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Terms in this set (94)
marketing orientations
production focus, product focus, selling focus, marketing focus
market-oriented business
understanding your customers, knowing your competitors, understanding how dynamic forces in marketplace may impact the business
product-oriented business
looks at their offerings, and strives to continually improve them; differentiation tied to product superiority
marketing myopia
the failure to see themselves as a customer-need-oriented business as opposed to a product-producing business
push marketing
production and selling concepts
pull marketing
customer-focused, profit through customer satisfaction
Ernest Dichter
psychologist and consultant, pushed marketers to dig deeper to identify the basic human needs and motivations underlying consumer behavior
societal marketing concept
a company should make marketing decisions not only by considering consumers' immediate wants, the company requirements, but also society's long-term interests
sustainable marketing
socially and environmentally responsible marketing that meets the present needs of consumers and business while also preserving or enhancing the ability of future generations to meet their needs
marketing management process
3C, STP, 4P, CRM
3 C's
company, competitor, consumers
4 P's
product, price, place, promotion
product (4 P's)
goods-and-services combination (e.g.
variety, quality, design, features, brand name, packaging, services)
price (4 P's)
amount of money customers must pay (e.g. list price, discounts, allowances, payment period, credit terms)
place (4 P's)
company activities that make product available to target consumers (e.g.
channels, coverage, locations, inventory, transportation, logistics)
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Verified questions
QUESTION
Colsen Communications is trying to estimate the first-year cash flow (at Year 1) for a proposed project. The financial staff has collected the following information on the project: $$ \begin{matrix} \text{Sales revenues} & \text{\$ 15 million}\\ \text{Operating costs (exluding depreciation)} & \text{10.5 million}\\ \text{Depreciation} & \text{3 million}\\ \text{Interest expense} & \text{3 million}\\ \end{matrix} $$ The company has a 40% tax rate, and its WACC is 11%. a. What is the project’s cash flow for the first year (t=1)? b. If this project would cannibalize other projects by $1.5 million of cash flow before taxes per year, how would this change your answer to part a? c. Ignore part b. If the tax rate dropped to 30%, how would that change your answer to part a?
QUESTION
What does it mean when it is said that the United States is running a trade deficit? What impact will a trade deficit have on interest rates?
QUESTION
What will be the nominal rate of return on a perpetual preferred stock with a $100 par value, a stated dividend of 10% of par, and a current market price of (a)$61, (b) $90, (c)$100, and (d) $138?
QUESTION
Define the cash conversion cycle (CCC) and explain why, holding other things constant, a firm’s profitability would increase if it lowered its CCC.
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