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1.05 Sports and Entertainment Marketing I
SEM1-NC 6670: SE188 and SE209
Terms in this set (26)
Describes an actual part of a product or service.
How a product or service will directly offer a user a solution or positive result.
Easy to recognize benefits. Example: alloy rims vs factory grade implies status and luxury.
Specific to the product or service. Example: hands free voice dialing.
Implied benefits but not obvious. Example: NASCAR provides research for innovation in automobiles and tires.
Providing product features to satisfy customers offering them a benefit they need or want.
Graphic that compares the features and benefits of several products/services in a chart form.
Service Feature (examples)
Examples: Sports Spa/Gym - massages, Yoga classes, weightlifting classes
Service Benefit (examples)
Examples: Sports Spa/Gym - better health, fewer injuries, better performance
Product Feature (examples)
Examples: Golf Clubs - loft, weight, graphite vs steel, woods vs irons.
Product Benefit (examples)
Examples: Golf Clubs - control, durability, backspin, low score.
A specific group of customers that you want to reach.
Research method in which information is obtained by asking many individuals a fixed set of questions.
Electronic media that allows people with similar interests to participate in a social network.
Online journals where people post their thoughts, usually on a narrowly defined topic.
Face to face
In person; in a situation where two people can see each other and speak to each other directly; not over the phone or by email.
Sampling of a product while blindfolded so as not to bias the outcome.
Small groups of people who are interviewed, typically to provide advertising or public relations professionals with detailed information.
Short-term incentives to encourage trial or usage of a product or service.
A promotional program that allows the consumer the opportunity to try a product or service for free.
Temporary price reductions, often employed to boost sales.
The use of satisfied customers and celebrities to endorse a product in advertising.
Usually a paid for recommendation regarding the use or quality of a good or service.
Right or privilege, as to market a product. Not shared with others.
Recognition or respect from others. Items that are perceived as being very high quality and thus warrant a higher price based on the added value that the purchaser feels they will obtain from the product.
A regular customer or client of; brand loyalty.
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