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6 Written questions

5 Multiple choice questions

  1. Often seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.
  2. Bylines is a short phrase or paragraph that indicates the same of the author of an article in a newsletter.
  3. The masthead is that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data.
  4. When articles jump from one page to another, continuation heads identify the continued portion of the articles.
  5. The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements.

5 True/False questions

  1. Mug ShotSubheads appear within the body of articles to divide the article into smaller sections.


  2. Mailing PanelContains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without beibg inserted into an envelope).


  3. End SignsAfter the nameplate, the headline identifying each article in a newsletter is the most prominent text element.


  4. DeckThe newsletter deck is one or more lines of text found between the headline and the body of the article. The deck elaborates or expands on the headline and topic of the accompanying text.


  5. Running headMore familiarly known as a header, a running headline is repeating text - often the title of the publication - that appears, usually at the top, of each page or every other page in a newsletter design.