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6 Written questions

5 Multiple choice questions

  1. A dingbat or printer's ornament used to mark the end of a story in a newsletter is an end sign. It signals the reader that they have reached the end of the article.
  2. Contains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without beibg inserted into an envelope).
  3. Subheads appear within the body of articles to divide the article into smaller sections.
  4. After the nameplate, the headline identifying each article in a newsletter is the most prominent text element.
  5. The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements.

5 True/False questions

  1. Table of ContentsUsually appearing on the front page, the table of contents briefly lists articles and special sections of the newsletter and the page number for those items.


  2. Continuation headWhen articles jump from one page to another, continuation heads identify the continued portion of the articles.


  3. JumplinesBylines is a short phrase or paragraph that indicates the same of the author of an article in a newsletter.


  4. DeckOften seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.


  5. Mug ShotThe masthead is that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data.