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6 Written questions

5 Multiple choice questions

  1. Often seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.
  2. When articles jump from one page to another, continuation heads identify the continued portion of the articles.
  3. The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements.
  4. Contains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without beibg inserted into an envelope).
  5. Page numbers can appear at the top, bottom, or sides of pages. Usually page one is not numbered in a newsletter.

5 True/False questions

  1. MastheadSubheads appear within the body of articles to divide the article into smaller sections.

          

  2. JumplinesJumplines, also called continuation lines, typically appear at the end of a column, as in continuation on pages.

          

  3. Running headMore familiarly known as a header, a running headline is repeating text - often the title of the publication - that appears, usually at the top, of each page or every other page in a newsletter design.

          

  4. End SignsA dingbat or printer's ornament used to mark the end of a story in a newsletter is an end sign. It signals the reader that they have reached the end of the article.

          

  5. DeckOften seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.