JOURNALISM OF VERIFICATION
-- traditional model that puts the highest value on accuracy and context
-- traditional news, news in the simplest form, stories telling what's new
 JOURNALISM OF ASSERTION
-- newer model that puts the highest value on immediacy and volume and in so doing tends to become a passive conduit of information
-- TMZ, tabloids, cable TV, blogging
 JOURNALISM OF AFFIRMATION
-- a new political media that builds loyalty less on accuracy, completeness, or verification than on affirming the beliefs of its audiences, and so tends to cherry-pick information that serves that purpose
-- talk shows-the host posing as an anchor and affirming preconceptions of the audience, assuring them, gaining their loyalty, and converting it into advertisement revenue (Rita Skeeter of the Daily Prophet)
 INTEREST-GROUP JOURNALISM
-- includes targeted websites or pieces of work, often investigative, that are usually funded by special interests rather than media institutions and designed to look like news
-- harmful because the intent behind the work substantially affects what gets covered in the news-watch for the agenda
-- BigGovernment.com, Watchdog.org
-- fundamentally stenographic, work in which the journalist is a conduit, an enabler for sources and newsmakers, inherent passivity.
-- reporters, hosts, and anchors rarely provide answers, they arrange discussions, they pose questions, partisan sources arguing over possible answers, talking points on both sides were offered-but only the polarized edges, talking points aren't examined for accuracy.
 THE LEVEL OF PROOF MUST BE HIGHER: providing a new level of proof will explain how that can happen. it means that everything discussed in the book- evidence, verification, sourcing, and other items that add to a story's completeness- is even more important and more challenging
 JOURNALISM MUST BE MORE TRANSPARENT: the press must become more transparent about how it verifies the news, so that the public can know why the press should be trusted and can develop their own process of verification. omniscient narrator- simply assuring audience- is now insufficient. press no longer only source of news so its authority must come from how it gathers and authenticates its facts
 THE PRESS MUST DEVELOP OR ACCESS MORE EXPERTISE: press must gain more information from different sources. new technology increases ability to find more experts, more viewpoints, more data, more stories. For example, Public Insight Journalism. "crowdsourcing" ---> produces gripping personal stories as well as a broader array of expert opinion, which often results in unexpected new story possibilities.
 THE NEWSROOM MUST BE REORGANIZED AND NEW SKILL SETS ADDED: journalism must be more than storytelling. Information must come in different forms- statistical, graphic, audio, visual.
-- newsrooms (print and radio) ---> consists of storytellers and former storytellers who supervise them. photographers, some graphic artists, technology staffers. dominated by narrative storytellers
-- television newsrooms ---> has power and central role of pictures. organised in teams. elite being producers are very influential. power residues in show producers and network executives.
-- modern newsrooms ---> must be far more complex and accommodating. skill sets that must be honored are programmers, database managers, information managers (formerly called librarians) and information gatherers. Must have access to local historians
 THE EDITOR WILL BECOME MORE IMPORTANT, NOT LESS: editors must do more than simply edit narratives. They must understand which of the new tools on an expanding list should be used to communicate. They must curate the expanding dialogue with audiences as well as the material available throughout the Web.
 THE DEFINITION OF NEWS MUST CHANGE: the news is more complex than people generally consider it. press must be far more conscious of what function each story or piece of content that is produced plays. press must ask, "how are people going to use this content?" "how will it help them?" "what is its value?" "what else can be done instead?"