hello quizlet
Home
Subjects
Expert solutions
Create
Study sets, textbooks, questions
Log in
Sign up
Upgrade to remove ads
Only $35.99/year
iSeeit! Video Case: The differences among Advertising, PR, and Sales Promotion
Flashcards
Learn
Test
Match
Flashcards
Learn
Test
Match
Terms in this set (5)
When the Coffee Collective purchases advertisements on the radio announcing its new patio for dog-loving coffee drinkers, this would be a form of _ advertisement.
informational
Martha decides that _ advertising is the best way to reach customers to tell them about the event and her outdoor patio as it is low cost, can target specific audiences, can use sound and humor-given that her message doesn't need any visual element-and doesn't include any complex information.
radio
Martha decides that _ advertising is the best way to reach customers about the event and outdoor patio, since this form of advertising has video capabilities, animation to capture the audience's attention, and interactive ads that can be available on a wide range of devices.
Internet
By offering a free dog biscuit with each cup of coffee, the Coffee Collective entices customers to visit its shop during the pet-adoption event. This represents what type of sales promotion?
Premium
When the humane society creates and distributes a news release outlining its pet-adoption event with the Coffee Collective, it is considered a form of _.
public relations
Students also viewed
BAS 282: Advertising & Sales Promotion: Homework
14 terms
Chapter 8 marketing connect
20 terms
Marketing Test 3
70 terms
BAS 282: Personal Selling: Homework
17 terms
Sets found in the same folder
MKT 301, Ch. 12: Developing New Products
4 terms
iSeeit! Video Case: Brand Equity
3 terms
Chapter 18 Interactive and Case Studies…
66 terms
Iseeit! Video Case: Marketing Strategy and the Mar…
5 terms
Other sets by this creator
Part 3: Contracts Chapter 16 Writing
39 terms
Part 3: Contracts Chapter 15 Illegality
26 terms
Part 3: Contract Chapter 14: Capacity to Contract
18 terms
Part 3: Contracts Chapter 13 Reality of Consent
43 terms
Verified questions
question
Stock X has a 10% expected return, a beta coefficient of 0.9, and a 35% standard deviation of expected returns. Stock Y has a 12.5% expected return, a beta coefficient of 1.2, and a 25% standard deviation. The risk-free rate is 6%, and the market risk premium is 5%. a. Calculate each stock’s coefficient of variation. b. Which stock is riskier for a diversified investor? c. Calculate each stock’s required rate of return. d. On the basis of the two stocks’ expected and required returns, which stock would be more attractive to a diversified investor? e. Calculate the required return of a portfolio that has $7,500 invested in Stock X and$2,500 invested in Stock Y. f. If the market risk premium increased to 6%, which of the two stocks would have the larger increase in its required return?
question
How should the capital structure weights used to calculate the WACC be determined?
question
Your firm sells for cash only, but it is thinking of offering credit, allowing customers 90 days to pay. Customers understand the time value of money, so they would all wait and pay on the 90th day. To carry these receivables, you would have to borrow funds from your bank at a nominal 9%,daily compounding based on a 360-day year.You want to increase your base prices by exactly enough to offset your bank interest cost. To the closest whole percentage point, by how much should you raise your product prices?
question
Find the present values of these ordinary annuities. Discounting occurs once a year. a. $600 per year for 12 years at 8%. b.$300 per year for 6 years at 4%. c. $500 per year for 6 years at 0%. d. Rework parts a, b, and c assuming they are annuities due..
Recommended textbook solutions
Mathematics with Business Applications
6th Edition
McGraw-Hill Education
3,760 solutions
Business Math
17th Edition
Mary Hansen
3,734 solutions
Mathematics with Business Applications
5th Edition
McGraw-Hill Education
3,755 solutions
Mathematics with Business Applications
6th Edition
McGraw-Hill Education
3,760 solutions
Other Quizlet sets
2/10
39 terms
PHI2010 Review
21 terms
Bio Chapter 8 Test
35 terms
Chapter 4 Test Review History
31 terms