19 terms

The World of Advertising (2017)

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Terms in this set (...)

campaign
(n.) a series of actions to achieve a particular result, especially in business or politics
competition
(n.) a situation in which everyone tries to be the best, tries to be the winner
convince
(v.) to persuade someone to do something
fail
(v.) to be unsuccessful in doing something
firm
(n.) a small business or company
global
(adj.) affecting the whole world, international
goal
(n.) something you want or hope to achieve in the future
market
(n.) a particular country, area, or group of people for a company to sell its products
succeed
(v.) to achieve or accomplish your goal
message
(n.) what you want to say, the idea that you want to communicate
billboard
(n.) a large sign used for advertising, usually outdoors
exotic
(adj.) unusual, interesting, or exciting because it is from a foreign country
custom
(n.) tradition, the traditional way people act, behave, or do certain things
illegal
(adj.) not allowed by the law
catch the eye
(v.) to make people look, notice, and remember something
pay attention
(v.) to listen and watch carefully
impress
(v.) to cause admiration and appreciation
catchy
(adj.) interesting, memorable
hold people's attention
(v.) to keep people interested

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