Ernst Engel's laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant.
Which of the following descriptions most accurately characterizes the baby boomers?
they hold 75% of the country's financial assets
A society's basic values, perceptions, preferences, and behaviors are all part of its ________ environment.
If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.
The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.
Ethics; social responsibilty
Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
Which of the following descriptions most accurately characterizes Millennials?
They are childrn of baby boomers
Which demographic group was once labeled "the MTV generation" but has become the most educated generation to date?
Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. This is the ________ environment.
A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe
company or association's ________ is designed to help guide responses to complex social responsibility issues.
Code of ethics
Because of the scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is developing good ________.
Consumers are most likely to willingly provide research information when researchers provide which of the following?
Value for Exchange
For secondary data to be useful to marketers, it must be relevant, current, unbiased, and ________.
Marketers must weigh carefully the costs of additional information against the ________ resulting from it.
Four common sources of internal data supplied to internal databases include the accounting department, operations, the sales force, and the ________.
InIn CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities.
Carls Jr. came out with a new hamburger and released it in two different cities with two different price points. Marketers at Carls Jr. then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering. This is an example of ________.
Marketing researchers usually draw conclusions about large groups of consumers by studying a small ________ of the total consumer population.
Which of the following is an example of a free online database that a company could access in order to develop marketing intelligence?
U.S. Security and Exchange Commission's database
Cultural differences, especially those involving language, can add to research costs in foreign markets and can increase the ________.
risk of error
After a research instrument is selected, the next step in the marketing research process is ________.
implementing the research plan
Which of the following is the best advice about creating research questionnaires?
Use simple and direct language.
Which type of research would be best suited for identifying which demographic groups prefer diet soft drinks and why they have this preference?
Wal-Mart sends a trained observer to watch and interact with customers as they shop in a Wal-Mart store. This is an example of
Small organizations can obtain, with minimal effort and cost, most of which type of data available to large businesses?
Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
Generation Xers, who were born between 1965 and 1976, share the childhood experiences of higher parental divorce rates, recession, and corporate downsizing. They tend to care about the environment and value experience over acquisition. Generation Xers make up a ________.
Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of _______
Prouduct characteristics that influence rate of addaptation
Consumers learn about new products for the first time and make the decision to buy them during the ________.
After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________.
Donna wants to buy a new coat. During the ________ stage of her purchase process she asked her friends to recommend a store and/or a style of coat. She searched the newspaper for coat sales, and she visited nearby stores to see what is available in her price ra
The marketer wants to understand how the stimuli are changed into responses inside the consumer's ________, which has two parts: the buyer's characteristics that influence how he or she perceives and reacts to the stimuli and the buyer's decision process itself.
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
Which statement is true regarding social class in the United States?
Social Classes show distinct prouduct prefrences i clothing and automobiles
A problem with the rapidly expanding use of e-purchasing is that it ________.
Can erode established customer - supplier relationships
The consumer market is made up of which of the following?
c. Social classes show distinct product preferences in clothing and automobiles.
People change the goods and services they buy over time because of the two changing factors of __
age and life cycle stage
Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising
A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.