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illustration and photographs used to convery meaning and add appeal


circle or bubble enclosing copy in an illustration often used in cartoons


a print effect in which layout,type , or pictures appear to run off the edge of the page


the bulk of the text, including heaedlines and decoration


short pharse telling the author's name . It can appear at the beginning or end of an article


a pharse , sentence or paragraph describing the contents of an illustration or photograph also call-out label used idenfity parts of an illustration ; can be formed of a text box or a balloon

column guides

lines that control and flow of text within columns and keep text out of gutter(space between columns)

continuation head

appear at the top of a continuted article indenfies the page from which the article was continuted


one or more lines of text between the headline and body

Dropped cap

An enlarged character at the beginning of a pargraph used to grab the readers attention

end mark

a symbol, such as a wingding, that indicates the end of the article

end sign

any symbol used at the end of an article to signal to the reader that they have reached the end of an article

format consideration

is a selection of one ore more document sizes and layouts for a project


non-printing lines that appear on a document in desktop publishing software durning the design phase to assits the devloper in placing objects


indefies each article


line at the end of a continuing article that tells readers which page to refer to for the rest of the article


a short, catchy word or phrase over a major headline

mailing panel

contain the return address and mailing address for newsletters that are self-mailers

margin guides

lines that indicate the space between the edge of the page and the document contents

master page

includes items and formats common to every page; used to maintain layout consistency


often located on the first inside page or the editorial page of a publication; contains information such as publisher, staff and contact information

mug shot

A photo that only shows the shoulders and head of a person , a photograph of someone's face (especially one made for police records)


banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto

page numbers

Page numbers can appear at the top, bottom, or sides of pages. Usually page one is not numbered in a newsletter.


also called a mockup, an example of how a final document should appear , a standard or typical example

pull quote

a small amount of text taken from an article that is enlarged and often set off with rules, white space and quotation marks; used to attract the readers attention

reverse text

dark background and light text; used for emphasis

ruler guides

used to align objects


line around articles or graphics used to direct the flopw of publication and organize its contect

running footer

running text at the top and bottom of a document

running head

Repeating text appears on top of every page.

side bar

A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text


Appear within the body of articles to divide articles into smaller sections.

tables of contents

is a list of the parts of a book or document organized in the order in which the parts appear., a list of what it's in the book with the page numbers


A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins

text box

Container for text that can be placed and formatted randomly

water mark

a semitransparent image in the background of print material; may be text or object

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