Are consumers ready to buy irradiated foods?
1. Consumers are interested in a process that eliminates harmful microbes and reduces the risk of foodborne disease.
2. Test marketing has shown that ~ 50% will buy specific irradiated food, if given a choice between irradiated product and the same product non-irradiated.
3. If consumers are first educated about what irradiation is and why it is done, ~ 80% will buy the product in these marketing tests.