23 terms

Ch 6- Speech

audience analysis
identifying audience characteristics to communicate more effectively
listening speaker
dialogical speaker who hears audience interests and concerns before, during, and after a speech
unmotivated audiences
lack a listening purpose or goal
random audience
attracted by a message that catches their attention; initially doing something else
passive audiences
unmotivated listeners who listen to accomplish other goals
motivated audiences
listen for a reason
self-selected audiences
choose to listen to a selected subject or speaker
homogeneous audiences
listeners who are similar in attitude
hostile audiences
listeners who are negative toward the topic or the speaker
demographic analysis
identifying audiences by populations they represent, such as age or ethnicity
relevant or significant
heritage and cultural traditions, usually stemming from national and religious backgrounds
categories, often associated with stereotypes, based on physical characteristics
social category
culturally constructed category such as race and gender
clusters of traits culturally labeled as masculine, feminine, or androgynous
psychological profile
assessment of an audience's beliefs, values, and attitudes
direct methods
asking the audience members directly for their opinion by questionnaires or interviews, for example
indirect methods
assessing audiences by observation or secondhand sources
scaled questions
asking for responses along a continuum; used to assess attitudes
listeners' impressions of your character, intentions, and abilities that make you more or less believable
prior or extrinsic credibility
credibility that speakers bring to the speech because of their experience and reputation
demonstrated or intrinsic credibility
obvious knowledge the speaker shows during the speech
terminal credibility
final impression listeners have of a speaker