45 terms

Visual Design 2.02

STUDY
PLAY

Terms in this set (...)

.AI
Native file type used by Adobe Illustrator, allows for future editing 2.02
.GIF
Indexed color format (256 colors) which supports simple transparency layer 2.02
.JPEG
Most common graphic file format, full color graphic format (16.7 million colors) with a relatively small file size 2.02
.PNG
Supports advanced transparency with a relatively average file size, can be interlaced, optimizing for internet use 2.02
.PSD
Native file type used by Adobe Photoshop, does not compress layers of a design, allowing for future editing 2.02
.SVG
Format most commonly used by digital scanners, it is a full color format (16.7 million colors) and produces a relatively large file size 2.02
.TIFF
Versatile graphic file type that can use a variety of color formats, works best for desktop publishing or print work 2.02
Alignment
Arranging design components in an organized and visually appealing manner 2.02
Balance
How design elements are arranged either horizontally or vertically on the canvas 2.02
Bitmap Graphics
Use square pixels arranged in a grid that have assigned colors, lose clarity when viewed up close or zoomed in, also referred to as raster graphics 2.02
Black & White
Uses only true black and true white 2.02
Brightness
How light or dark a color appears; adding black or white changes a color's brightness 2.02
CMYK
(Cyan, Yellow, Magenta, Black) optimized for printing purposes 2.02
Color
Adjusting the color values of a photo to make them appear more realistic or to achieve the desired effect 2.02
Color Scheme
Helps identify objects in a design; creates visual flow in a design; communicates feelings and moods to the audience or viewer; consists of hue, saturation, and brightness 2.02
Complementary Colors
Colors across from one another on the color wheel work well together when used in a design 2.02
Curved Lines
Gently bent; give a soft, relaxed feel to a design 2.02
Diagonal Lines
Slanted; add interest to a design 2.02
Digital Graphics
Any image or design created or edited by a computer 2.02
Emphasis
Center of interest in a design 2.02
Font Families
Collection of fonts that fall within a group or subset that are visually similar, but with minor variations (ex. Arial, Courier, Times, etc.) 2.02
Grayscale
Uses true black, true white, and all shades of gray in between 2.02
Horizontal Lines
Carry eye left and right; convey a feeling of calm or peacefulness 2.02
Hue
The name given to a color 2.02
Kerning
The amount of horizontal space between pairs of individual characters 2.02
Leading
The amount of vertical space between lines of text 2.02
Lines
Give direction to a design; create movement in a design; thick lines show importance, thin lines demonstrate quick movement; could be vertical, horizontal, diagonal, or curved lines 2.02
Proportion
A size relationship between components of a design 2.02
Readability
A characteristic of fonts that make them easy to identify and read; all fonts in a design should be legible unless desired effect is otherwise 2.02
Resolution
Describes the clarity of bitmap graphics, determined and defined by the number of Pixels Per Inch (PPI) 2.02
RGB
(Red, Green, Blue) optimized for viewing on a screen 2.02
Rhythm
Creating the feeling of movement in a design 2.02
San Serif
Fonts without the serif on the letters 2.02
Saturation
The amount of hue used in a particular color 2.02
Serif
A small line attached to the end of a stroke in a letter, fonts with the serif are called serif fonts 2.02
Shape
The form of an object; when lines enclose a space; can be used to help identify objects; three basic shape types: circle, square, triangle 2.02
Texture
Combination of dots, lines, and colors used create the illusion of a surface appearance; adds depth and dimension to a design 2.02
Tracking
The amount of horizontal space between characters within a word or sentence 2.02
True Color
All possible color combinations 2.02
Typography
The design and use of fonts and typefaces as a means of visual communication in a design 2.02
Unity/Harmony
When all components of a design look as if they belong together 2.02
Vector Graphics
Use mathematical formulas to define lines, points, curves, and other attributes, do not lose clarity when viewed up close or zoomed in, best type of graphic for printing in large scale 2.02
Vertical Lines
Carry eye up and down; convey a feeling of awe or challenge 2.02
Visual Hierarchy
Using design techniques to carry the viewer's eye from one component to the next; helps the audience process information in design and what is most important 2.02
White Space
The absence of text or graphics in a design; visual breathing room for the eye; helps avoid over-crowding and creates natural flow 2.02