Study sets, textbooks, questions
Upgrade to remove ads
Arts and Humanities
Public Speaking Chapter 17
Terms in this set (13)
Four main reasons or methods a speaker uses to persuade an audience
credibility, evidence, reasoning, and emotion.
Are you qualified/trustworthy source of info. Aristotle referred to this as ethos
Two key components to credibility
Competence: how an audience regards a speakers intelligence, expertise and knowledge of the subject.
Character: how the audience regards the speakers sincerity, trustworthiness and concern for the wellbeing of the audience.
Different types of Credibility
Initial credibility: the credibility of the speaker before he or she starts to speak.
Derived credibility: the credibility produced by everything they say or do during the speech.
Terminal credibility: the credibility of the speaker at the end of the speech.
Tips for enhancing credibility
Explain your competence: advertise your expertise
establish common grounds with audience: connecting values, attitudes, and experiences of the audience.
Deliver speech fluently, expressively and with conviction.
Show you care.
supporting materials used to prove or disprove something.
Three types: examples, statistics, and testimony
Tips for Evidence
Use the specific evidence
State it in specific, not general terms (relate to the audience)
Make clear the point of your evidence
another way to use evidence to draw conclusions on a topic
Types of Reasoning
Reasoning from specific instances: reasoning that moves from particular facts to a general conclusion.
Reasoning from principle: using a general principle to make a specific conclusion.
Casual Reasoning: describes relationship between cause/effect
Analogical reasoning: using an analogy to compare what's true for one is true for another
Errors in Reasoning (fallacies)
Hasty Generalizations:speaker jumps to a general conclusion on the basis of a insufficient evidence.
False Cause: error in casual reasoning
Invalid Analogy: two cases being compared are not essentially alike.
Band Wagon: Because it's popular its desirable
Red herring: introduced an irrelevant issue to divert attention from the subject under discussion.
Ad hominem: attacks the person/institution rather than the subject
Either or: to choose between two alternatives.
Slippery Slope: assumes that taking the first step will lead to subsequent steps that cannot be prevented.
Appeal to tradition: because something is old
Appeal to novelty: because it's new its desirable
Appeal to Emotions (pathos
Name Aristotle used for what modern students refer to as emotional appeal
How to use Appeal to Emotions
Emotion-laden language: words that generate strong emotional power.
Vivid, richly textured examples: for emotional appeal.
Speak with sincerity and conviction.
Guidelines to Appeal in Emotions
Appeal ethically to make sure it's appropriate to your speech topic
Never substitute for evidence and reasoning.
The presenter must feel the emotion and deliver it with sincerity and conviction (have to believe you).
T or F? The demographics of scientific polls like the Gallup poll are the same as an online survey such as a USA TODAY Survey question.
Explain the reasons for and processes involved in nervousness about public speaking?
A leadership style based on "majority rules," in which decisions are made by the group rather than by the manager alone.
In the text, Managing Effort, Getting Results, the authors discuss the incentive gap. The ideal incentive gap that represents a challenge but is still attainable through comitted effort is approximately?
Sets found in the same folder
PUBLIC SPEAKING CHAPTER 12
Chapter 17 public speaking
The Art of Public Speaking - Chapter 17
Chapter 19: Special-Occasion Speaking
Sets with similar terms
Chapter 16: Methods of Persuasion
Public Speaking: Chapter 17 - Methods of Persuasion
Other sets by this creator
Statistics Chapter 3
Statistics Chapter 2 Review
Chapter 1 Statistics Terms
Bua 343 final exam 2
Other Quizlet sets
Psych 101: Test #1
mass comm exam 1