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Marketing 3310; Chapter 3 Terms
Terms in this set (16)
The actors and forces outside marketing that affects marketing managements ability to build and maintain successful relationships with target customers
The actors close to the company that affect its ability to engage and serve its customers- the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
The larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces.
Firms that help the company to promote, sell, and distribute its products to final buyers.
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
The 78 million people born during the years following WWII and lasting until 1964.
The 49 million people born between 1965 and 1976 in the "birth death" following the baby boom.
The 83 million children of the baby boomers born between 1977 and 2000.
People born after 2000 who make up the kids, tweens, and teen markets.
Economic factors that affect consumer purchasing power and spending patterns.
The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Developing strategies and practices that create a world economy that the planet can support indefinitely.
Forces that create new technologies, creating new products and market opportunities.
Laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
Institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.
THIS SET IS OFTEN IN FOLDERS WITH...
Marketing 3310; Chapter 1 Terms
Marketing 3310; Chapter 2 Terms
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