each product has its own set of department roles (ie production, marketing for entertainment division, etc)
EX: Product departmentalization typically groups tasks related to a particular product or product line under one senior manager who specializes in that aspect of the company's business.
ANOTHER EX: A good example of product departmentalization is witnessed in an automobile manufacturing company. In such a company, we generally see departments like a two-wheeler department, three-wheeler department, four-wheeler department, heavy motors department, etc., which manufacture vehicles such as motorcycles (bikes), auto-rickshaws, cars, buses and trucks, respectively. Here, inside an automobile company, all activities, which are directly or indirectly related to car manufacturing are grouped together and assigned to four-wheeler or car department.
split production, research and develop, admin, etc
EX: a business employing functional departmentalization would tend to group together workers that perform a particular function, such as accounting, that differs substantially from the tasks performed by other staff members.
ANOTHER EX: Examples of functional departmentalization include; production department, finance department, marketing department, human resource (HR) department, etc. Here, all activities, which are directly or indirectly connected with production are grouped together to make a production department.
2nd EditionLawrence Scanlon, Renee H. Shea, Robin Dissin Aufses
3rd EditionDarlene Smith-Worthington, Sue Jefferson
David W. Moore, Deborah Short, Michael W. Smith
1st EditionCarol Jago, Lawrence Scanlon, Renee H. Shea, Robin Dissin Aufses