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Google Shopping Exam Jan 2018
Terms in this set (90)
How can Helen provide free shipping for a small group of promotional products?
Add "Free Shipping" to the Shopping campaign promotional text
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
Add schema.org structured data to her landing page
The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. Whats the best way to do this each time?
Submit his feed without changing it and then use feed rules to automatically change product_state to condition
Angelika just submitted her product for the first time and she had 2 errors, 3 warnings and 5 notifications. What does she need to fix in order for her ads to show?
Only the errors
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
Increase bids on products groups
True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should
Begin the local inventory ads implementation process and complete the required steps
Jane is planning to add a popular brand of watches to her online store. To help differentiate her product from her competitors, Jane should
Use promotional text to highlight any deals
May is in the process of expanding her store to support more territories. After adding new data feeds, May's Google Merchant Center account was suspended because the:
language on the landing pages doesn't match the language of the target country
When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?
Add the terms as negative keywords
In Google Merchant Center, a target country is the country where the:
products are sold and will be shipped to
How can you lose your claimed URL?
Your website is updated but includes the same identifying meta tag or html
Enhances Cost-Per-Click (ECPC) bidding should be used for
Optimizing bids using conversion
An online women's clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:
Cross device attribution reports to see if people click on the retailers ads on the mobile phone during the sales funnel
Brian is expanding his store to include antique goods. What should he do if there isn't a unique product identifier available?
Use the exemption attribute indentifier_exists
How should Chris estimate how a different bid amount would impact his stores online traffic
User the Bid Simulator tool
Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should:
Use the Bid Simulator Tool
What optimization recommendation might you make to a new client with Shopping campaigns that don't include all of the products the company sells?
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
To prevent your Shopping ads from appearing for certain terms you would:
add negative keywords to your campaign or ad group
Michael was notified that his products were disapproved due to the incorrect prices. Which may have causes the disapproval?
The landing page price is different from the feed price
True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase
Which can you sell on Google Shopping
You're optimizing a client's Shopping campaign to drive online sales and are assessing the company's website. You determine that the site needs to be improved for mobile and recommend that the company:
allow people to return to their shopping cart on their desktop computer
To maintain active product data, you must update your data every
In Shopping campaigns, product groups are uses to:
bid on organized inventory in an ad group
Anne wants to use her impression share metrics to optimize her Shopping campaign. She should
run an Auction insights report to compare her impression shares to those of her competitors
Ruth is going to sell products that Google considers Adult-oriented. How should she label the content?
Identify products using the 'adult' attribute
Catherine is preparing to release a new line of toys thats currently available for pre-order only on the landing page. Why is Catherine's data feed getting disapproved for incorrect availability?
The availability attribute is set as in stock
Campaign priority should be used when you advertise
multiple products internationally in multiple campaigns
In order to offer products in different countries, you should:
List the products in the local language
Creating multiple product groups within one ad group allows you to
base each product group on a specific product attribute you choose
You're currently targeting all inventory in one campaign through "Alll products" group. How should you find campaign optimization opportunities
Segment performance by various shopping views through "Predefined reports" in the reporting icon on the top right of your account
Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to
replace an existing ad group
Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:
begin with https:// or https://
What information do you need to enter in Google Merchant Center to create a Shopping campaign
Verified and claimed website URL
A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Adwords automated bidding features. Before you begin using target ROAS, you need to make sure that:
conversion tracking is setup for the campaign and each product group has more than 200 clicks per week
Shopping ads on google.com
-Indicate the name of the merchant
-don't use keywords
-can be served together with text ads
ALL of the answers are correct
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can shopping ads benefit Suzie
Customers can become well informed about Suzie's products because they'll see important information such as price, image, and retailer name before they click the ad
Toshiro wants to increase conversion rate of his Shopping campaigns without increasing his budget. He should use:
Enhanced Cost Per Click (ECPC)
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
gtin and brand
Google merchant center is used to
Submit product information
According to google shopping policies, what would cause the disapproval of individual items or an entire merchant center account?
Unsecure checkout or a missing refund policy
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should
setup conversion tracking
You've started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing conversion, isn't providing a good return on investment (ROI). How might you use attribution models to evaluated the campaigns performance?
Compare 2 models to see if the campaign is undervalued on a last click basis
True or False: Data feeds provide a list of your inventory with important product details in the Google Merchant Center
Shopping ads should be used for
Promoting products online
Ben is creating product images. A common best practices is to:
Ensure all images are high-quality
How could you increase the number of conversions your Shopping campaign receives for the about the same total cost
Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with high cost per conversion
Matt is preparing for his store's big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping
Use a custom label to denote items included in the holiday sale
Why is a best practice to set a bid for "everything else in all products" product group?
To include items not part of other product groups in your campaign
Yves heard that the custom_label attributes can hep him organize his Shopping campign. With custom labels, Yves can provide:
Any value he chooses so he can organize his campaign by his own goals
When preparing to submit a new feed, you should:
Submit a test data feed
Which products should you submit the identifier_exists attribute with a value of no for?
Custom made clothing
Which is a required attribute when submitting a product to Google Merchant Center
Ricky is an online golf equipment merchant who just created a new Google Merchant center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn and brand should he submit
gtin and brand are required and mpn is recommended
Google Merchant Center is used for
uploading product data feeds
What does Google Merchant center use as the primary way to contact users with important messages such as feed disapproval?
Email contacts listed in the account settings
You can use custom labels in a product data feed to
tag products you'd like to group in a Shopping campaign by values of your choosing
For a Shopping campaign, you can use AdWords to:
Manage ad group bids
To subdivide products in a Shopping campaigns using your own set product structure, you should use
You can use custom labels to:
subdivide a product by specific features that you decide
You can use a product group with a single bid to:
organize your ad group by product attributes
Which Adword campaign settings should Sarah choose in order to sell products to California residents only?
Set both the country of sale to United States and location to California
Shopping ads can appear on
Google search partner websites (including YouTube and image search)
ALL OF THESE ANSWERS ARE CORRECT
Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
She can link directly to the brand, color, size and price of dress described
Google merchant center CAN be used to:
manage shipping settings for a store
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Max Cost-Per-Click (max. CPC) bidding
Sally is promoting her online store that sels vintage goods and custom artwork. What does she need to include for unique product identifiers?
Put no in the identifier_exists attribute
Which email contact does Google user to notify merchants about account warnings?
Google Merchant Center technical contact
Quincy wants to make sure that he meets the Google shopping policy to accurately represent his business or product. What action should he take on his website to meet the policy?
Show clearly the payment model and full price that a person shopping online would be charges before and after the purchase
To help with campaign strategy, you can use custom labels to:
organize products by specific attributes
True or false: If Viola signs up to run Shopping ads but doesn't pot a refund policy on her website, she can't run ads:
To prevent your Shopping ads from appearing for certain search terms, you would:
add keywords to your campaign or ad group
Shopping ads can be targeted to:
Select countries, listed in Google Merchant Center and Adwords Help Centers
After segmenting your client's conversion data for a shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for his client, a childrens clothing retailer that sells its merchandise online and in stores?
set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Product groups are eligible for the Bid Simulator:
when shopping ads have been included in enough auctions or accrued enough impressiions
Jane's product feed would get disapproved due to:
a price mismatch between the feed and the landing page
Shopping campaigns use
ads created using product data from the Google Merchant Center
Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?
Subdivide by brand and set more competitive bids for brands individually
Merchants use Google Merchant center to:
upload product data through feeds or an API
If a product doesn't have an image available, you should
Wait to submit a product until an image is ready
Why can't Ellen see any benchmark data for her new Shopping Campaign?
There aren't enough comparable products from other advertisers
Campaign priorities determine your bid according to which rule
the highest priority campaign will bid, unless a lower priority bid is high enough
You can use campaign priority to
determine which campaigns bid to use for a product when the same product is included in multiple campaigns
You're currently targeting al inventory in one campaign through an all products group. How should you find campaign optimization opportunities?
Check impressions for each product in the Google Merchant center
Ryan's shoe store sells a variety of shoes. His 'active shoes' campaign is reaching the daily budge cap by early afternoon. What should Ryan do to get more traffic for his products?
Increase the budget cap of the campaign
What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
include relevant attributes in the title such as brand, size, and color
You should use multiple ad groups when you want to
User a different bid modifier for products in the same Shopping campaign
Muhammed wants to promote hats and shirts from the same brand and decides to subdivide his "all products" product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
Set bids for his new product groups to align with his sales strategy
In a shopping campaignsion, conversion tracking:
grants access to search funnel reports which show how your customers complete a conversion
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