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Conceptualized organization of activities an organization performs to provide value to their customers.
Value Chain Parts
1. Inbound Logistics 2. Operations Activities 3. Outbound logistics 4. Marketing and sales 5. Service
"Receiving, storing, and distributing the materials an organization uses to create the products and services it sells."
Allow the five primary activities (value chain parts) to be performed effectively and efficiently.
Firm Infrastructure Activities
"Accounting, finance, legal and geneal administration activities that allow an organization to function."
Human Resources Activities
"Recruiting, hiring, training, and providing employee benefits and compensations."
"Procure raw materials, supplies, machinery, and the buildings used to carry out the primary activities."
A manufacturing organization interacts with its suppliers and distributors. Value chain is a part of this.
How an AIS can add value to an organization
1. Improving quality & reducing costs 2. Improving efficiency 3. Sharing knowledge 4. improving the efficiency and effectiveness of its supply chain 5. Improving the internal control structure 6. Improving decision making
incomplete decisions need for subjective assessments; can be computer aided
needs-based strategic position
trying to serve most or all of the needs of a particular group ex. AARP tries to get all retirees
access-based strategic position
serving a subset of customers who are different ex. Edward Jones only operates in small towns
MAJOR BENEFITS OF INFORMATION:
1. Reduction of uncertainty 2. Improved decisions 3. Better ability to plan activities
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