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Google Shopping Certification
Terms in this set (63)
You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?
Set a longer conversion window, such as 30 days or 90 days
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
Add schema.org structured data to her landing pages
Shopping ads should be used for:
Promoting products online
To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
begin the local inventory ads implementation process and complete the required steps
Ben is creating product images. A common best practice is to:
Ensure all images are high-quality
How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
Increase bids for product groups with low cost per conversion, and decrease bids for product groups with a high cost per conversion
Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:
Use promotional text to highlight any deals
The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What's the best way to do this each time?
Submit his feed without changing it, and then use feed rules to automatically change product state to condition
How can Helen provide free shipping for a small group of promotional products?
Set the default shipping for all products to a flat rate of 0.00 USD
Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
She can link directly to the brand, color, size and price of the dress described
True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
May is in the process of expanding her store to support more territories. After adding new data feeds, May's Google Merchant Center account was suspended because the:
The language on the landing pages doesn't match the language of the target country
You're optimizing a client's Shopping campaign to drive online sales and are assessing the company's website. You determine that the site needs to be improved for mobile, and recommend that the company:
allow people to return to their shopping cart on their desktop computer
To prevent your Shopping ads from appearing for certain search terms, you would:
Add negative keywords to your campaign or ad group
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?
Customers can become well informed about Suzie's products because they'll see important information such as price, image, and retailer name before they click the ad
Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
Verified and claimed website URL
In Shopping campaigns, product groups are used to:
To bid on organized inventory in an ad group
Which can you sell on Google Shopping?
Which email contact does Google use to notify merchants about account warnings?
Google Merchant Center technical contact
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Maximum cost-per-click (max. CPC) bidding
According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?
Unsecure checkout or a missing refund policy
True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
Google Merchant Center is used to:
Submit product information
Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:
make the winter sports campaign high priority and the mountain tourism low priority
Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client's goal of driving in-store sales, how would you optimize the company's Shopping campaign?
Increase the mobile and location bid adjustments and make additional adjustments based on performance
You can use campaign priority to:
determine which campaign's bid to use for a product when the same product is included in multiple campaigns
In order to offer products in different countries, you should:
List the products in the local language
You can use custom labels in a product data feed to:
Tag products you'd like to group in a Shopping campaign by values of your choosing
You can use a product group with a single bid to
organize your ad group by product attributes
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?
gtin and brand are required, and mpn is recommended
Campaign priorities determine your bids according to which rule:
if the highest priority campaign is out of budget, the lower priority campaign bids
Jane's product feed would get disapproved due to:
a price mismatch between the feed and landing page
What does impression share indicate about a product group?
It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
You should use multiple ad groups when you want to:
Use a different bid modifier for products in the same Shopping campaign
If a product doesn't have an image available, you should:
Wait to submit the product until an image is ready
Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?
Subdivide by brand and set more competitive bids for the brands individually
Why is it a best practice to set a bid for the "everything else in all products" product group?
To include items not part of other product groups in your campaign
Why can't Ellen see any benchmark data for her new Shopping campaign?
There aren't enough comparable products from other advertisers
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
Increase bids on products groups
Product groups are eligible for the Bid Simulator:
When Shopping ads have been included in enough auctions or accrued enough impressions
What is a best practice to reduce the processing time of a new feed?
Divide the group of products into multiple data feed segments
Merchants use Google Merchant Center to:
Upload product data through feeds or an API
Vivian owns an art supply store and traffic for her "painting" product group is increasing. To optimize the performance of her painting products, Vivian should:
Subdivide the product group and move budget allocation to the best performing products
In Google Merchant Center, a target country is the country where the:
The products are sold and will be shipped to
Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
Set bids for his new product groups to align with his sales strategy.
Catherine is preparing to release a new line of toys that's currently available for pre-order only on the landing page. Why is Catherine's data feed getting disapproved for incorrect availability?
The 'availability' attribute is set as 'in stock'
Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
Put no in the identifier_exists attribute
Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
Run an Auction insights report to compare her impression shares to those of her competitors
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
set up conversion tracking
Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
You've started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn't providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign's performance?
Compare 2 models to see if the campaign is undervalued on a last-click basis
To subdivide products in Shopping campaigns using your own set product structure, you should use:
True or false: If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads.
Which is a reason why Annie's Google Merchant Center account would get suspended?
Her landing pages lead to error messages or non-existent pages
Google Merchant Center can be used to:
Manage shipping settings for a store
Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:
Begin with http:// or https://
Google Merchant Center is used for:
Uploading product data feeds
What's the best way to indicate in a feed that a product is on sale for a limited time?
Use the 'sale price' attribute
Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?
The landing page price is different from the feed price
Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:
any value he chooses so he can organize his campaign by his own goals
Which devices can Shopping ads appear on?
Tablets, mobile phones, and desktops
For a Shopping campaign, you can use AdWords to:
Manage ad group bids
Which is a required attribute when submitting a product to Google Merchant Center?
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