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Facebook 310-101 Targeting: Core Audiences
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Facebook advertising
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Facebook, Instagram, Messenger, or through mobile apps with Audience Network
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Terms in this set (19)
Facebook advertising
Facebook, Instagram, Messenger, or through mobile apps with Audience Network
audience types
help marketers target ads with data that people self-report to Facebook publicly
three distinct targeting strategies for marketers
Core Audiences: Target ads using Facebook data.
Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.
Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.
default Facebook ad targeting option
core audience
ad set level
Level where targeting happends