If you think overlapping audiences are affecting the performance of your ads, try these strategies:
Craft different ads targeted to different audiences to segment audiences more specifically. If you're looking to create awareness for cooking classes, customize different ads for each audience. For example:
Females, ages 20-35: Cooking classes are a great date night activity
Males, ages 20-35: Learn to make simple, five-ingredient meals
Busy families, ages 36-50: Master fast and healthy dishes even picky eaters will love
This strategy not only helps create more relevant messages, but reduces targeting overlap and underdelivery.
Consolidate audiences with high percentages of overlap into single larger audiences.
Evaluate the timing of ad sets and decide if they can be run at different times.
Exclude similar audiences.