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Facebook 310-101 Targeting: Core Audiences

help marketers target ads with data that people self-report to Facebook publicly

Core Audiences: Target ads using Facebook data.

Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.

Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.

three distinct targeting strategies for marketers

demographics, locations, interests, behaviors, and connections

Everyone, locals, new residents, visitors

Use the Browse feature to target your ads worldwide, by geographic area, country, city, or postal code.

Type in an address to deliver your ads to people who live within a 1 to 50 mile radius of this location.

identify and target countries based on non-geographic commonalities.

Free trade areas: Advertise within a single free trade area — for example, the European Economic Area.

App Store regions: Target only countries where the iTunes App Store, Android Paid Store, or Android Free Store is available. Or mix-and-match.

Emerging markets: Identify and advertise in one of more than 20 countries that are experiencing rapid economic growth.

Euro Area: Target people in countries that use the euro as their common currency.

Targeting ad delivery by demographic traits—such as age and gender

You should only add language targeting if the language you&#039;re targeting is not the primary language spoken in the location you&#039;re targeting.

Study with Quizlet and memorize flashcards containing terms like Facebook advertising, audience types, three distinct targeting strategies for marketers and more.

Facebook 310-101 Targeting: Core Audiences Flashcards

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