because society and culture influence the movies, and vice versa, the movies serve as primary sources for studying society
writing about movies as social history continues to be a major preoccupation of journalists, scholars, and students alike
historians study who made the movies and why? Who saw the films, how, and why? What has seen, how, and why? How were movies evaluated, by whom, and why?
consider factors such as religion, politics, cultural trends, and taboos
to what extent a movie swayed or effects social change
interested in audience composition, marketing, and critical writing, and reviewing in the media, from gossip magazine to scholarly books
they study the complex interaction between the movies-as a social institution-and other social institutions including government, religion, and labor