Sports & Entertainment Marketing Chapter 3 Review
Terms in this set (25)
A group of organizations involved in producing or handling the same product or type of services
The guidelines and goals set for different entertainment industries
Often a sports or entertainment writer, who then commits it it paper for a fee
Person an author hires for a percentage of sales, they plan the marketing campaign and personal appearances
Generally traveling for pleasure, whether the travel is independent or tour-based
Direct Economic Impact
The total of new spending resulting from the event or attraction
Indirect Economic Impact
Determined by the multiplier effect
Recreational travel or tours planned around a special interest
Responsible travel to natural areas that conserves the environment
The underlying framework supporting economic development, including water, sewers, and roadways
Two organizations that share the costs and profits of a business
The phenomenon of international economic relationships
Theft of copyrighted material
What does the American Speakers Bureau offer?
A wide choice of sports figures, celebrities, and other speakers
What is the price range for a motivational speaker?
What is a clinic?
A workshop, and sessions are generally more intense and concentrated
List three things a sponsor of a camp can expect
Potential sales of their products, advertising space, and a positive public relations campaign
What is sustainable tourism?
Enjoying while at the same time preserving natural environments so that they can be enjoyed in the future
What is the "crisis" for the concert industry?
Many music legends have stopped performing, and some have died
Trends in the concert industry include
More mega superstars coming on the scene commanding concert ticket prices between $300-$400
Motivational speakers may need the services of
A speechwriter, a speaking coach, and an agent
Once camps are in session, public relations professionals should do all of the following except
Nothing, they have done their job once the camps are in session
Is the world's largest industry
Theme parks are opening in India due to
Economic growth, more discretionary income, and available leisure time
Is often called "the world's game"