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Terms in this set (9)
the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
is the process of dividing a market of potential customers into groups, or segments, based on different characteristics.
statistical data relating to the population and particular groups within it
the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
is market segmentation based on differences in the consumption behavior of different groups of consumers, taking into account their lifestyles, patterns of buying and using, patterns of spending money and time, and similar factors.
segmenting a market by area, such as cities, counties, regions, countries, and international regions. You can also break a market down into rural, suburban and urban areas.
taking the target market down to the level of the individual, where they determine the specific values, attitudes, friends, hobbies, passions, and social media platforms or groups that an individual belongs to.
Digital Marketing Funnel
To entice your target market to visit your site Convert: to turn viewers into customers Close: to make customers into paying members, subscribers, or customers Delight: to make customer into digital advertiser in the form of reviews, shares, and hashtags
Digital Content Creation Paid Media
Media that the company has paid to be created as advertising Earned Media: Media that fans of the company or product have created and shared. Owned Media: Official media that the company has posted on their websites, blogs or official pages
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Chapter 2- Media and Society