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Consumer Behavior Ch. 14

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durable goods

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Terms in this set (42)

goods that are usually consumed over a long period of time. Goods that are not consumed in 3 years

nondurable goods

goods that are usually consumed quickly

consumption frequency

number of times a product or service is consumed in a given time period

is the degree to which an object, person, or experience seems real, genuine, unique, and part of history or tradition

the process that converts time and goods, services, or ideas into value