Get ahead with a $300 test prep scholarship
| Enter to win by Tuesday 9/24
Film Studies Key Terms Set 3
Terms in this set (16)
The second level of meaning. Analysing the meaning of media texts (or things within it.) The adding of associated information, insights and values to a text. To interpret.
The first and simplest meaning. Before it's a V sign, they're just fingers.
The object or image that stands for the idea. i.e. the Eiffel Tower ................. France
The process of drawing the public's attention towards a media text through mass media.
A poetic device, a way of illustrating a concept by suggesting that it is the same as another concept. Picture a shampoo ad set in a beautiful woodland that features a mountain stream. This is a visual . . . . . . . . for 'clean' and 'natural.'
Mode of address
A 'manner' or 'tone of voice' in which the media 'speaks' to the audience. Some music magazines aimed at youths and young adults might include the use of slang that won't be heard on the Six O'Clock News.
Anything that can have a variety of different meanings/interpretations, it means different things to different people.
Cross Media Campaign
A strategy used to market a media product using various types of media. Producers may use media types individually or combine several mediums to create a cohesive marketing campaign.
How a media product is shared to it's audience. e,g, a film to a cinema, digitally through download or streaming and DVD/Blu Ray.
The amount of money invested in a media product, as reflected in the quality of the item. Weekly gossip magazines are an example of low production values - cheap paper, sloppy page design and poor quality printing. Monthly fashion magazines include high-quality glossy paper, sharp, rich colour printing and thoughtful page layout and design.
In English-speaking countries, . . . . . . . is the film and film industries of non-English-speaking countries. It is therefore often used interchangeably with the term foreign film.
A technique in film editing in which a series of short shots are edited into a sequence to condense space, time, and information.
A Latin American film movement that started in the 1960s-70s which criticises neocolonialism, the capitalist system, and the Hollywood model of cinema as mere entertainment to make money.
The continued use of economic, political and cultural pressures to control or influence other countries, especially former dependencies.
Hollywood model / Classical Hollywood cinema
A narrative and visual style of film-making which developed in and characterized US American cinema between 1917 and the early 1960s and eventually became the most powerful and pervasive style of film-making worldwide
Person who owns or controls the means for producing wealth