Salesforce: Marketing Cloud Email Specialist

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A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

A. Audience Builder

B. Drag and Drop Segmentation

C. Guided Send

D. Query Activity
B
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use? (Choose 2)

A. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

B. Use Drag and Drop Segmentation to create data filters

C. Use Drag and Drop Segmentation to create data filters, and the use Filter activities

D. Use Query Activities
A, C
If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

A. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

B. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions

C. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status

D. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
A
A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A. Configure Web Collect to return an error message for any email address that does not conform to standard conventions

B. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

C. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
C
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)

A. Send Previews

B. Triggered Sends

C. Scheduled Sends

D. Test Sends

E. A/B Tests
B, C, E
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A. A Transactional Send Classification

B. A Simple Send Email

C. A User initiated Email

D. A recurring Send Schedule via Guided Send
D
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

A. Delivery Profile

B. Content information

C. Sender Profile

D. Can-SPAM classification
C
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

A. Build email templates with HTML Paste

B. Included personalization and dynamic content

C. Include an unsubscribe button

D. Ensure the email renders well in mobile apps

E. Segment the email's target audience
A, B, D
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

A. Guided Send

B. Test Send

C. User Initiated Email

D. Triggered Email
D
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A. Ensure the Nullable box is not checked for the First_Name field

B. Mark First_Name as the Primary Key

C. Fill in the source data with "Valued Customer" for each blank First_Name field

D. Make "Valued Customer" the Default Value for the First_Name field
D
Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A. Playbooks

B. Triggered Emails

C. Automation Studio

D. Guided Send
A
A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

A. The Customer_ID field in the Data Extension

B. The Email_Address field in the Data Extension

C. The Subscriber ID in a System Data View Table

D. The Email Address Profile Attribute
A
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A. Subscriber Group

B. Send Log

C. Web Collect

D. Data Filter
C
Which is a fundamental component of coding responsive emails?

A. CSS3 @media Queries

B. SQL Queries

C. Span Tags

D. Anchor Tags
A
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A. Add to Data Extension

B. Send the email via Triggered Send

C. Add a new subscriber to a list

D. Refresh the data filter
A, B
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?

A. The subscriber is automatically unsubscribed from the list from which the send originated

B. The subscriber is automatically unsubscribed from the business unit from which the send originated

C. The subscriber is automatically redirected to the subscription center to unsubscribe from publications

D. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
A
What is a purpose of marking an attribute as hidden?

A. The attribute is not available for CAN-SPAM compliance

B. The attribute is not available to other users in the account

C. The attribute is not available to store data

D. The attribute is not available to subscribers on the Profile Center
D
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A. Select the update type Overwrite

B. Select the update type Add Only

C. Select the update type Add and Update

D. Ensure that the data extension contains a primary key
C, D
Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?

A. Lists

B. Active Audiences

C. Data Extensions

D. Lists and Data Extensions
C
Which send process can use Sender Profiles? (Choose 3)

A. Triggered Sends

B. User-Initiated Sends

C. Simple Automated Sends

D. Guided Sends

E. Test Sends
A, C, D
A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population. Which tool addresses this scenario?

A. Query activities

B. File triggers

C. Data filters

D. Profile management
A
Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?

A. Send Classification

B. Delivery Profile

C. Sender Profile

D. Send Definition
A
A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A. User-initiated email

B. Automation Studio

C. Query Activity

D. Playbooks
D
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

A. User-Initiated

B. Guided Send

C. Send Preview

D. Test Send
B
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. User Roles and Permissions

B. Shared Data Extension

C. Business Unit Access Permissions

D. Date/ Time Range fro Access
C
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A. An import activity can be executed manually

B. An import activity can be used in an automation created in Automation Studio

C. The import activity is under Subscribers in the Email Application

D. The file for an import activity must be placed in a folder on a FTP site

E. The file for an import activity can be on a desktop computer
B, D, E
What is an Automation Studio activity? (Choose 3)

A. Triggered Send

B. Send Email

C. Wait Activity

D. Transfer File Activity

E. A/B Test Send Activity
B, C, D
A marketer is designing email for mobile devices. Which design best practice would the marketer use? (Choose 3)

A. Design a top-down hierarchy with the most important content at the top

B. Keep copy simple and direct

C. Cut content to make the message fit above the fold

D. Use image-based text for hero graphics

E. Stack the content in a single column
A, B, E
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A. HTML Paste

B. Web Paste

C. Template Based

D. Text only
A
What is a true statement about Subscriber Key? (Choose 3)

A. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

C. Subscriber Key determines what update types will be available when importing data

D. Subscriber Key and Primary Key are interchangeable terms

E. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
A, B, E
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A. Data Extract Activity

B. Send Definition

C. Query Activity

D. Drag & Drop Segmentation
C, D
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A. Limit the email text to 250 words

B. Personalize the email content

C. Use an infographic email template

D. Segment the audience for the email
B
How is Primary Key used?

A. Primary Key prevents data from being overwritten in a data extension

B. Primary Key is used when defining a Send Relationship

C. Primary Key is the unique value to identify a subscriber

D. Primary Key identifies a row or a field in a data extension as unique
A
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)

A. The Primary Key and demographic data will be added to All Subscribers

B. The email send will fail

C. The subscriber will be added to All Subscribers with a status of Active

D. The email address and Subscriber Key will be added to All Subscribers
C, D
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

A. Error report log location

B. Report results delivery location

C. Report results file format

D. Error handling parameters

E. Date range parameters
B, D, E
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

A. List Growth Rates

B. Bounce Rate

C. Click Through Rates

D. Influenced Revenue
C
How are the test audiences for an A/B test selected? (Choose 2)

A. The test administrator chooses which subscribers to place in each audience

B. The system automatically uses 15% of the population for each audience

C. The system randomly places target subscribers into the selected audiences

D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience
C, D
A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A. Subscriber Group

B. Data Filter

C. Web Collect

D. Send Log
C
A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

A. Create restricted values

B. Set a custom maximum length of six

C. Select the attribute as required

D. Select the data type as Text
A, C
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A. Capture email addresses through the use of browser cookies

B. Offer email opt-in when customers create an account

C. Send emails to a purchased list with a request to opt-in

D. Use incentives such as a discount or free shipping to encourage opt-in
B, D
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

A. File Transfer Activity

B. Import Activity

C. Group Refresh

D. Query Activity
D
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A. Data Extensions

B. Preference Management

C. Email templates

D. Portfolio
C
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

A. Set the column representing the Subscriber Key as a Primary Key

B. Set the Email address column as a Primary Key

C. Check the "Is Sendable" option

D. Relate the Email address to the Suscriber Key
C, D
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A. Terms and Conditions Policy

B. Profile Center URL

C. Company Website URL

D. Physical Mailing Address
B, D
A marketing team is creating a new data extension. The data extension schema is very similar to a data extension that already exists. How would the team create the new data extension?

A. Create from existing

B. Create new

C. Create a filtered data extension

D. Create from template
A
A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A. Personalization strings can appear in the subject line or body of the email

B. When using subscriber data, the attribute or field should have a default value

C. Personalization strings are case sensitive

D. Personalization strings are limited to profile attributes

E. Personalization strings are noted by two sets of double percent symbols
B, C, E
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

A. System Preferences

B. Subscriber Attributes

C. Primary Key

D. Subscriber Key
D
A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A. Search Facebook fans' profiles for mail addresses

B. Send unsolicited requests on Twitter to sign up for email

C. Promote content on social channels that requests an email address

D. Provide and opt-in checkbox on the mobile app registration form
C, D
A marketer needs to share report results with a manager. When using Reports in the Marketing Cloud, which option can be used to deliver the report to the manager? (Choose 3)

A. Print the report from Reports

B. Save the report as a Snapshot

C. Include a link to the report in an email

D. Save the report to an FTP folder

E. Email the report
A, D, E
A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)

A. HTML Paste

B. Email templates

C. Email Send Wizard

D. User-initiated email message
A, B
A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A. AppExchange

B. Help and Training Portal

C. Help.exacttarget.com

D. Code.exacttarget.com
A
Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)

A. Profile Mapping

B. Personalization Strings

C. AMPscript

D. Dynamic Content
B, D
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

A. Media template

B. Mobile-optimized template

C. Standard template

D. Responsive Web template
B
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?

A. Create an import using the Import Wizard in the Email Application

B. Create an import using the Import Wizard in Automation Studio

C. Create an Import Activity and execute it manually

D. Create an Import Activity to use in a workflow in Automation Studio
D
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A. Shared Emails

B. Shared Data Extensions

C. Shared Publication Lists

D. Shared Portfolio Items
C
A marketer sends an email to a sendable data extension. The data extension has a send relationship that matches Customer_ID on the data extension to subscriber Key in All Subscribers. What is a true statement regarding the email send behavior?

A. The email will be sent to the Subscriber Key in All Subscribers

B. The email will be sent to the email address stored on the Data Extension

C. The email will be sent to the field marked as the Primary Key

D. The email will be sent to the email address stored in All Subscribers
D
A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

A. All fields in the data extension are nullable

B. The OrderNumber field will be a Number data type field

C. OrderNumber will be used as the Primary Key

D. CustomerID will be used as the Primary Key
C
How can AMPscript customize email messages?

A. Insert responsive content based on the user's viewing device.

B. Provide advanced content personalization

C. Automate the template creation process.

D. Automate the flow of creating email messages.
B
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?

A. Audience Builder

B. Data Extract Activity

C. Profile Attributes

D. Drag and Drop Segmentation
D
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

A. Include "RE:, "FWD:" "etc." to get reader's attention

B. A/B test the effectiveness of different subjects

C. Keep the subject text between 50 to 100 characters long

D. Include information relevant to the message in the subject line
B, D
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