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Interviews, Rapport, Ethical Considerations, Purpose of Interview, Ethnographic Measures, and Focus Groups
Terms in this set (26)
What are the three types of interviews?
structured, semi-structured and open ended
Interviewer goes in with a list of specific questions to ask the respondent/subject
Interviewer goes in with some questions to ask the subject/respondent but will also make up questions to follow up or add to a subject/respondents answers
Open Ended Interview
Interviewer goes in with a general topic he/she would like to discuss, this interview is much like a normal conversation
What are some ways to build rapport with a subject?
Have prior observations, and find commonalities
What are some ethical considerations about ethnographic research?
confidentiality, power and status, and leaving the setting
Why is it important to consider confidentiality when conducting ethnographic research?
People will not want others to know what they are saying, especially if it involves others within their community or negative opinions about something they are involved in. Confidentiality allows the respondent to feel more comfortable with you
Why is it important to consider leaving the setting when conducting ethnographic research?
If a researcher is in a particular setting for a long period of time, those that live within that setting become accustom to the researcher being there. If the researcher leaves abruptly it may cause emotional trauma to those in the setting.
During the interview process how can one build rapport?
Back channel feedback and probing
Researcher asking follow up questions to a response the subject gave
Back Channel Feedback
When the researcher nods, says "uh-huh" etc. during the interview. This shows the subject that the researcher is interested and listening to what he/she has to say.
I think description gives more than just a description about observations. It gives context to the observations, such as what was going on around that time, where they were and what kind of facial expressions the people were using.
What are the four roles in qualitative research?
leader, supervisor, observer and friend
Has authority but also keeps friendly relations with the subject
Has authority and does not have friendly relations with the subject
Has neither authority or friendly relations with the subject, he/she is an outsider simply watching
Has minimal authority and has friendly relations with the subject
What are the three dimensions of historical comparative research?
Focus (are you focusing on one nation, many nations, or just a few?), Time (are you focusing on one point in time, several points in time or across time?), Approach (qualitative or quantitative research?)
Using multiple research methods to gain a deeper understanding of a given subject
What are the three types of coding
Open, axial and selective
What are the four types of equivalence?
lexicon, contextual, conceptual and measurement
people who control access to something
a descriptive account of social life and culture in a particular social system based on detailed observations of what people actually do
codes are identified without any restrictions or purpose other than to discover pieces of meaning
a strong focus on discovering codes around a single category
more focused as it works around the core category
Sets with similar terms
research methods chapter 9 and 10
COMM 308 Exam 1
Info 470 Midterm
chapter 9.Qualitative methods
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