Terms in this set (33)
Wholesaling consists of all exchanges among organizations and individuals in a distribution channel ______ for those transactions with ultimate consumers.
Whether or not wholesalers are involved, distribution of goods requires wholesaling __________, which typically include warehousing, transporting, and financing.
Wholesalers often play a part in the _______ process, by accumulating products and redistributing them in smaller units.
Out of the marketing mix, producers often choose to control product, pricing, and promotion, while shifting _____________________ functions, such as transportation, warehousing, and financing over to wholesalers.
Manufacturer Wholesaling occurs when the producer does ___ rely on an independent firm to perform the wholesaling functions, but does it through its own sales branches and offices.
Sales branches, which fall under Manufacturers' wholesalers, are manufacturer-owned _________ who sell products and often support the manufacturer's sales force.
________ Wholesalers are independently owned wholesalers that take title to goods and assume the risks associated with ownership.
____________ Merchant Wholesalers are middlemen who offer the widest possible range of wholesaling functions, and can be broken down into general merchandise, limited-line, and specialty-line wholesalers.
_______________ Merchant Wholesalers provide only some marketing services and specialize in a few functions.
____________ are Full-Service Merchant Wholesalers who own and maintain their own display racks in supermarkets and drugstores.
A Web site can serve a variety of marketing functions, including ________ support, promotion, collection of consumer information, and even distribution.
_____________ are Limited Service Merchant Wholesalers who take title to goods and negotiate sales, but never take actual possession of products.
______________ Wholesalers are Limited Service who handle a limited line of products with a high turnover rate--customers pay cash and furnish transportation.
Drop Shippers, Cash-and-carry Wholesalers, and Mail-order Wholesalers are all types of _______________ Merchant Wholesalers.
Limited Service. These are some of the major types of Limited Service Merchant Wholesalers.
__________ Advertising is where a manufacturer agrees to pay a certain amount of a retailer's media costs for advertising the manufacturer's products.
A form of advertising in which an organization expresses its views on controversial issues is called _____________
General Merchandise Wholesalers, Limited-Line Wholesalers, and Specialty-Line Wholesalers are the three types of ____________ Merchant Wholesalers.
The three categories of wholesalers are Manufacturer's Wholesalers, Merchant Wholesalers, and __________________.
Agents and Brokers
Retailing includes all transactions in which the buyer intends to use the product for individual or _________ consumption.
Corporate Chains are a group of stores which operate under _______ ownership and management to market essentially the same product line.
When retail stores organize voluntary chains or cooperatives, they are utilizing a Contractual ________ Marketing System.
Independent Stores are retail stores which are not part of a corporate chain or ___________ VMS.
_________ Systems are a type of Vertical Marketing System in which a parent company grants dealers the right to use the supplier's trademarks--usually in return for a percentage of the total sales.
One benefit of a ______ channel of distribution is that it gives the manufacturer the greatest amount of control over the marketing process.
In a Franchise system, the __________ often provides franchisees with assistance in site selection, personnel training, inventory management, and promotion strategy.
Retail stores can be divided into three main categories: __________ stores, mass merchandisers, and specialty retailers.
__________________ is one of the three types of retailers, and consists of discount stores, superstores and hypermarkets, supermarkets, and catalog showrooms.
Retail stores which carry a ______ product mix with deep product lines are known as specialty retailers.
________ retailing is the selling of goods or services outside the confines of traditional store settings, and include telemarketing, automatic vending, mail-order retailing, in-home retailing, etc..
When choosing a retail store ________, a firm takes into account location of competitors, the location of the target market, site costs, etc..
When retailers add unrelated products and product lines to an existing product mix, this is known as _________ merchandising.
The Wheel of Retailing is a theory describing the _________ and development of new types of retail stores.
The __________________ explains how retail stores evolve and new types of retail businesses come into being.
Wheel of Retailing