20 terms

Chapter 7

Which factor decreases the persuasiveness of the source of a message?
speaking slowly and carefully
Inoculation research suggests that children
fail to grasp the persuasive intent of commercials
In terms of persuasion attractive people are
Persuasion can be resisted by
making a public commitment to ones own position
Which of the following must take place before a message is likely to persuade?
attention to the message
The way a message is delivered is what social psychologists refers to as the _________________ of communication.
Mere repetition of a message can
increase its fluency and make the message more believeable
You are more likely to be persuaded when a message is
clear and east to comprehend and the arguments are convincing
People are most vulnerable to cults are usually
under the age of 25 and facing a personal crisis
People who have a high need for cognition are likely to
prefer central routes to persuasion
Perceived expertise in a speaker includes all of the following EXCEPT
someone speaking confidently
When your audience ____________, a one sided argument is most effective for changing attidues
already agrees with you
When a choice concerns matters of personal value of ways of life, ____________ communicators have more influence.
Fear arousing message are most effective when they
offer a protective strategy
Research has concluded that stimulating thinking makes stronger messages _______________persuasive and (because of counter arguing) weak messages ____________ persuasive.
The ____________ effect refers to how information that is presented last can have the most influence.
If a messages purpose and content elicits bad judgments we call it
Forgetting creates the recency effect when
time has separated the two messages
_____________ is the process by which a message induces change in beliefs, attitudes, or behaviors.
Researchers found that difficult messages are most persuasive when ___________________, and easy messages are most persuasive when ______________.
written; videotaped