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Which factor decreases the persuasiveness of the source of a message?

speaking slowly and carefully

Inoculation research suggests that children

fail to grasp the persuasive intent of commercials

In terms of persuasion attractive people are


Persuasion can be resisted by

making a public commitment to ones own position

Which of the following must take place before a message is likely to persuade?

attention to the message

The way a message is delivered is what social psychologists refers to as the _________________ of communication.


Mere repetition of a message can

increase its fluency and make the message more believeable

You are more likely to be persuaded when a message is

clear and east to comprehend and the arguments are convincing

People are most vulnerable to cults are usually

under the age of 25 and facing a personal crisis

People who have a high need for cognition are likely to

prefer central routes to persuasion

Perceived expertise in a speaker includes all of the following EXCEPT

someone speaking confidently

When your audience ____________, a one sided argument is most effective for changing attidues

already agrees with you

When a choice concerns matters of personal value of ways of life, ____________ communicators have more influence.


Fear arousing message are most effective when they

offer a protective strategy

Research has concluded that stimulating thinking makes stronger messages _______________persuasive and (because of counter arguing) weak messages ____________ persuasive.


The ____________ effect refers to how information that is presented last can have the most influence.


If a messages purpose and content elicits bad judgments we call it


Forgetting creates the recency effect when

time has separated the two messages

_____________ is the process by which a message induces change in beliefs, attitudes, or behaviors.


Researchers found that difficult messages are most persuasive when ___________________, and easy messages are most persuasive when ______________.

written; videotaped

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