How can we help?

You can also find more resources in our Help Center.

20 terms

Chapter 7

STUDY
PLAY
Which factor decreases the persuasiveness of the source of a message?
speaking slowly and carefully
Inoculation research suggests that children
fail to grasp the persuasive intent of commercials
In terms of persuasion attractive people are
likable
Persuasion can be resisted by
making a public commitment to ones own position
Which of the following must take place before a message is likely to persuade?
attention to the message
The way a message is delivered is what social psychologists refers to as the _________________ of communication.
channel
Mere repetition of a message can
increase its fluency and make the message more believeable
You are more likely to be persuaded when a message is
clear and east to comprehend and the arguments are convincing
People are most vulnerable to cults are usually
under the age of 25 and facing a personal crisis
People who have a high need for cognition are likely to
prefer central routes to persuasion
Perceived expertise in a speaker includes all of the following EXCEPT
someone speaking confidently
When your audience ____________, a one sided argument is most effective for changing attidues
already agrees with you
When a choice concerns matters of personal value of ways of life, ____________ communicators have more influence.
similar
Fear arousing message are most effective when they
offer a protective strategy
Research has concluded that stimulating thinking makes stronger messages _______________persuasive and (because of counter arguing) weak messages ____________ persuasive.
more;less
The ____________ effect refers to how information that is presented last can have the most influence.
recency
If a messages purpose and content elicits bad judgments we call it
propaganda
Forgetting creates the recency effect when
time has separated the two messages
_____________ is the process by which a message induces change in beliefs, attitudes, or behaviors.
Persuasion
Researchers found that difficult messages are most persuasive when ___________________, and easy messages are most persuasive when ______________.
written; videotaped