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Social Psychology chapters 1-5
Terms in this set (10)
Scientific study of the way in which people's feelings thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people
Most people have a strong need to see themselves as good, and often distort their perception of the world to preserve their self-esteem.
Individuals are viewed as trying to gain accurate understandings so that they can make effective judgements and decisions, while in reality individuals typically act on the basis of incomplete and accurately interpreted information
Researcher observes people and records measurements or impressions of their behavior
the method which researchers attempt to understand a group or culture by observing it from the inside, without imposing any preconceived notions they might have
A form of the observational method in which the researcher examines the accumulated documents, or archives, of a culture
The technique whereby two or more variables are systematically measured and the relationship between them (how much one can be predicted from the other) is assessed.
A statistical technique that assesses how well you can predict one variable from another -- for example, how well you can predict people's weight from their height
Research in which a representative sample of people are asked questions about their attitudes and behavior
a way of ensuring that a sample of people is representative of a population by giving everyone in the population and equal chance of being selected for the sample.
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