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Specific locations from which news frequently emanates, such as Congress or the White House

Broadcast Media

Television and Radio

Chains (Newspaper Chains)

Newspapers published by massive media conglomerates that account for almost three-quarters of the nation's daily circulation.

High-Tech Politics

A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology

Investigative Journaling

The use of an in-depth reporting to unearth scandals, scams, and schemes

Mass Media

Television, radio, newspapers, magazines, and other means of popular communication

Media Events

Events purposely staged for the media that nonetheless look spontaneous.


The appeal to a narrow, particular audience by channels such as ESPN, MTV, and C-SPAN, which focus on a narrow particular interest

Policy Agenda

The issues that attract the serious attention of public officials and other people actually involved in politics at any given point in time

Policy Entrepreneurs

People who invest their political "capital" in an issue. Could be in or out of government, in elected or appointed positions, in interest groups, or research organizations.

Press Conferences

Meetings of public officials with reporters

Print Media

Newspapers and magazines

Sound Bites

Short video clips of approximately 15 seconds, which are typically all that is shown from a political speech or activities on television news

Talking Head

A shot of a person's face talking directly to the camera

Trial Balloons

An intentional news leak for the purpose of assessing the political reaction.

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