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Marketing Quiz-Chapter 6
Terms in this set (20)
A _____ is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
Marketers know that reinforcement and repetition boost ___________________.
Internal stimuli are influences from an outside source, and external stimuli are occurrences you experience.
Consumers can be influenced by reference groups only if they belong to those groups.
When considering the roles in decision making that family members play when someone wants to buy a good or service, the member who suggests or plants the seed for the purchase process is called the _________________.
Claudia is looking to purchase a good phone. After evaluating her options, she has decided to buy an iPhone X, though other brands that have all her required features are offering good value for less money. Prior to buying an iPhone X, Julie may experience some conflict because she is worried that the phone's top-of-the-line technology, which costs much more than its competitors, will be obsolete in a couple of months. What is the marketing term used to describe this feeling?
a. Perceived risk of negative consequences
b. Routine response
c. Cognitive dissonance
d. Psychological ownership
Need recognition generally is not triggered by a consumer's exposure to an external stimulus.
Rochelle wants to purchase a new gaming laptop. She wants to compare two of the latest models of gaming laptops—with similar build, quality, and hardware specifications—from different manufacturers. Rochelle reads reviews of each product on reputable online forums before making her decision. In this scenario, Rochelle seeks data ________________.
a. from a nonmarketing-controlled information source
b. through her own knowledge
c. through an internal information search
d. from a marketing-controlled information source
from a nonmarketing-controlled information source
Consumers practice extensive decision making when purchasing products that are extremely important to them.
Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product?
a. Offer coupons, small discounts, and two-for-one deals on the product.
b. Focus on the package design of the product so that it will be eye catching and easily recognized on the store shelf.
c. Create advertisements that give consumers all the necessary information to make the purchase decision.
d. Link the product to a lower-involvement issue to create publicity.
Create advertisements that give consumers all the necessary information to make the purchase decision.
From the following, identify the correct sequence of decision making steps when buying a new or expensive product.
(1) Need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase, and (5) postpurchase behavior.
Bethany is hungry and wants to go to a good restaurant to eat and relax. She chooses Morton's The Steakhouse for its ambiance and good food. Her experience provides_____.
a. both hedonic and utilitarian value
b. perceived value
c. hedonic value
d. utilitarian value
a. both hedonic and utilitarian value
Consumers try to reduce dissonance by justifying their purchase decision.
____ occurs when consumers change information that conflicts with their feelings or beliefs.
A group of brands that results from an information search that a buyer can choose among is referred to as the buyer's ________________________.
At the beginning of every trailer for Steven Spielberg's next release Ready Player One, one hears a voice saying, "From the makers who brought you Jaws, E.T., Schindler's List, and Jurassic Park, we are proud to present Ready Player One." In this example, the movie promoters are using:
a. selective retention.
b. social learning.
c. stimulus generalization.
d. stimulus discrimination.
Which of the following exerts the most influence on a consumer's buying decisions?
a. Social class
b. Reference groups
Which statement is true of consumer behavior?
a. Consumer behavior cannot be learned.
b. People's value systems do not affect their consumer behavior.
c. Consumers' product and service preferences are constant and do not change over time.
d. The study of consumer behavior includes factors that influence purchase decisions and product use.
The study of consumer behavior includes factors that influence purchase decisions and product use.
When a husband decides to buy his wife a wedding anniversary gift, he takes extensive measures to buy an apt and lovely gift for his wife. Which type of involvement does this consumer behavior demonstrate?
a. Emotional involvement
b. Shopping involvement
c. Enduring involvement
d. Situational involvement
Careers often create a _____ for single parents.
poverty of time
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