Film Studies Key Terms Set 1
Terms in this set (10)
The typical characteristics of a particular type of text.
Giving approval of something. e.g. a film poster might include a small review.
Fixing of meaning e.g. the copy text anchors the meaning of an image
People who are reading, looking at, listening to or using a media text.
An overused image or visual idea and betrays a lack of original thought. It has become cheap and predictable.
What surrounds a particular image and how does this affect the overall meaning
The most obvious meaning to the vast majority of the audience. Opposite to the implicit meaning
A meaning that is understated in a media text, but nonetheless present.
A question that is not immediately answered and thus draws an audience into a text.
When one media text refers to another media text in a way that many audience members will recognise and understand.