What is the definition of persuasion?
The process of changing or reinforcing a listener's attitudes, beliefs, values, or behavior
what are the three layers of the persuasion-circle-target-diagram?
outer layer is attitudes, middle layer is beliefs, inner layer is values
What is the definition of the elaboration Likelihood Model (ELM)?
People can be persuaded by logic, evidence, and reasoning, or through a more peripheral route that may depend on the credibility of the speaker, the sheer number of arguments presented, or emotional appeals
What is motivation in terms of the ELM?
the internal force that drives people to achieve their goals
What is Cognitive Dissonance?
The sense of mental discomfort that prompts a person to change when new information conflicts with previously organized thought patterns. aka it encourages you to think in new ways.
What is the order of Maslow's Hierarchy?
Physiological needs: Hunger
Safety needs: Protection
Social needs: Love
Esteem needs: Self-esteem
Self-actualization: The need to achieve one's highest potential
What are some positive ways to motivate your audience?
"you'll never have to worry if..."
"Everything will be great if you..."
What is the social judgement theory?
Theory that categorizes listener responses to a persuasive message into three categories
What are the 3 categories of the social judgement theory?
Latitude of acceptance, Latitude of rejection, and Latitude of Non-Commitment
What's the definition of the Proposition in a persuasive speech?
A statement that summarizes the ideas which a speaker wants an audience to agree on.
What is a Proposition of Fact?
"Students who receive an A in COM 135 are more likely to take additional COM classes"
What is a good strategy for adapting?
You need to consider where your topic is in regards to the audience
What are the three different types of audience classifications for persuasive speaking?
Receptive, Neutral, Unreceptive
IMPORTANT: what is Monroe's Motivated Sequence?
What part of ELM focuses on indirect aspects of a persuasive message? Such as music or emotional appeals.
Latitude of Acceptance, Latitude of Rejection, and Latitude of Noncommitment are all aspects of which theory?
Social Judgement Theory
What is a three part way of developing an argument with a major premise, minor premise, and a conclusion?
What are irrelevant facts or information used to distract someone from the issue under discussion?
What are the five steps of Monroe's Motivated Sequence?
____________ is charting out the main arguments of a debate, or essentially taking notes while your opponent is speaking.
The _________ Speaker does not want change, but rather wants to keep life as it is, to maintain the status quo.
The _________ is the rebuilding of one's case which has been attacked by the opponent. It is the last speech delivered in the debate.
a figure of speech that expresses a resemblance between things of different kinds (usually formed with 'like' or 'as')
Opposition, such as that used in two-part sentences in which the second part contrasts in meaning with the first.