13 terms

7a part 2


Terms in this set (...)

serial position effect
our tendency to recall best the last and first items in a list.
visual encoding
the encoding of picture images.
acoustic encoding
the encoding of sound, especially the sound of words.
semantic encoding
the encoding of meaning, including the meaning of words.
mental pictures; a powerful aid to effortful processing, especially when combined with semantic encoding.
memory aids, especially those techniques that use vivid imagery and organizational devices.
organizing items into familiar, manageable units; often occurs automatically.
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second.
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds.
long-term potentiation (LTP)
an increase in a synapse's firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.
flashbulb memory
a clear memory of an emotionally significant moment or event.
the loss of memory.
implicit memory
retention independent of conscious recollection. (Also called nondeclarative or procedural memory.)