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Consumer buyer behavior
The buying behavior of final consumers—individuals and households who buy goods and services for personal consumption
All the individuals and households who buy or acquire goods and services for personal consumption
The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
A group of people with shared value systems based on common life experiences and situations
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others
A person's pattern of living as expressed in his or her activities, interests, and opinions
The unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment
A need that is sufficiently pressing to direct the person to seek satisfaction of the need
The process by which people select, organize, and interpret information to form a meaningful picture of the world
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
Complex buying behavior
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
Dissonance-reducing buying behavior
Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands
Habitual buying behavior
Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences
Variety-seeking buying behavior
Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
The first stage of the buyer decision process, in which the consumer recognizes a problem or need
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search
The stage of the buyer decision-making process in which the consumer uses information to evaluate alternative brands in the choice set
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction
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