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Chapter 7

STUDY
PLAY
Marketers must be careful to guard against which of the following when using age and life cycle segmentation?
STEROTYPING
Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ___ with products and services that match their unique needs
EFFICENTLY & EFFECTIVELY
A drilling company segments its foreign markets by their overall level of economic development. This firms segments on what basis?
ECONOMICS
Consumer show their allegiance to brands, stores or companies. Marketers can use this info to segment consumers by ___
LOYALTY STATUS
Which of the following is not one of the reasons a segment would be less attractive to a company?
SUBSTITUTE PRODUCTS
In general, a company should enter only segments in which is can ___ and ___.
OFFER SUPERIOR VALUE; GAIN ADVANTAGES OVER COMPETITORS
Consumer and business marketers use many of the same variables to segment markets. Business markets use all of the following EXCEPT ___
BRAND PERSONALITIES
___ tailors brands and promotions to the needs and wants of specific cities, neighborhoods and even stores
LOCAL MARKETING
Under what circumstances can local marketing be quite effective?
WHEN PRONOUNCED REGIONAL AND LOCAL DIFFERENCES IN DEMOGRAPHIES AND LIFESTYLES ARE PRESENT