Create an account
Marketers must be careful to guard against which of the following when using age and life cycle segmentation?
Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ___ with products and services that match their unique needs
EFFICENTLY & EFFECTIVELY
A drilling company segments its foreign markets by their overall level of economic development. This firms segments on what basis?
Consumer show their allegiance to brands, stores or companies. Marketers can use this info to segment consumers by ___
Which of the following is not one of the reasons a segment would be less attractive to a company?
In general, a company should enter only segments in which is can ___ and ___.
OFFER SUPERIOR VALUE; GAIN ADVANTAGES OVER COMPETITORS
Consumer and business marketers use many of the same variables to segment markets. Business markets use all of the following EXCEPT ___
___ tailors brands and promotions to the needs and wants of specific cities, neighborhoods and even stores
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together