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Style: distinctive style of reporting and writing
Time Speak: coined to cover the mags "cut to the chase" sometimes irreverent, but always authoritative approach
Publication: The New Yorker
content: fiction and journalism; in-depth profiles of personalities, commentary on pop culture
style: traditional layout,covers, artwork
politics: liberal and nonpartisan
historical transformation: started out as general interest mag; tv brought demise of most general interest mags and Cosmo became mag for young women with interests in men, sex and personal success
publication: McClure's Magazine
1880s; monthly periodical; founded by S McClure and Sanborn Phillips; credited with creating muckraking journalism; first to lower price to rise in circulation
publication: Little Review
influential small art and literary mag; 1920-30; unorthodox approach to magazine publishing
hand-crafted business mag; 1930; tell story through photos; quality important; expensive to produce
women's magazines; represents largest category; most financially sucessful.
Better Homes and Gardens, Family Circle, Good Housekeeping, Ladies Home Journal, McCalls, Redbook, Woman's Day
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