13 terms

Hojo exam 2- Magazine

exam 2- magazine section
Henry Luce
Time magazine
Harold Ross and Jane Grant
founded The New Yorker in 1925
Publication: Time
focus: image
Style: distinctive style of reporting and writing
Time Speak: coined to cover the mags "cut to the chase" sometimes irreverent, but always authoritative approach
Time Inc.
Sports Illustrated, People, etc.
Publication: The New Yorker
content: fiction and journalism; in-depth profiles of personalities, commentary on pop culture
style: traditional layout,covers, artwork
politics: liberal and nonpartisan
Publication: Cosmopolitan
historical transformation: started out as general interest mag; tv brought demise of most general interest mags and Cosmo became mag for young women with interests in men, sex and personal success
publication: McClure's Magazine
1880s; monthly periodical; founded by S McClure and Sanborn Phillips; credited with creating muckraking journalism; first to lower price to rise in circulation
publication: Munsey's magazine
McClure compeititor; first mass market mag
publication: Little Review
influential small art and literary mag; 1920-30; unorthodox approach to magazine publishing
publication: fortune
hand-crafted business mag; 1930; tell story through photos; quality important; expensive to produce
Seven Sisters
women's magazines; represents largest category; most financially sucessful.
Better Homes and Gardens, Family Circle, Good Housekeeping, Ladies Home Journal, McCalls, Redbook, Woman's Day
2000; internet mags; published by thousands of home-based publishers
Conde Nast
worldwide magazine publishing company; lifestyle mags