18 terms

Test 1

STUDY
PLAY

Terms in this set (...)

Society has become
-spoiled
-in debt
-mobile
-multi-tasking
These will influence your designs
Researchers say infographics:
-1st thing viewed
-work better with text & visual combinations (co-processing)
-more memorable
left brain
logical mind (detail oriented)
right brain
analytical mind (big picture, emotion, dramatic)
good graphics have:
-universal symbolism
-informative graphics
-relevant info
-icons
-no generic, cheap stuff
Pyramid approach
beginning, middle, end (story)
parts of an infographic (5)
-headline
-explanation
-content
-note & source
-credit
Layering
creating visual hierarchy or gestalt using type, color, spacing (foreground/background)
design principles (6)
-harmony
-unity
-proportion
-contrast
-white space
-movement
color & scheme
-highlight
-time
-mood
-information
-level/degrees
Avoid: primary colors, all intense colors, simpler vs. sophisticated
Typography
-keep simple
-legible
-sans serif vs. serif
-avoid using all caps
-avoid large amounts of reversed out type
DaVinci
Renaissance man, both L&R brain
Minard
created maps w/ visuals
Playfair
created info graphs
Neuron
pictograph
Paul Rand
design is a struggle, back & forth
graphic forms
-fast-fact box
-bio box
-list
-glossary
-checklist
-quiz
-Q&A
-public-opinion poll
-quote collection
-fever chart
-bar chart
-pie chart
-table
-ratings
-timeline
-step-by-step guide
-diagram
-map
When a graphic is needed:
-highlight
-give impact
-simplify
-info missing
-illustration
-unique approach to communication
not needed: not relevant, complicated, decoration, wrong tone